The End Citizens United TV spot entitled "Legacy" is a powerful and emotional piece that champions the need for campaign finance reform in American politics. The ad features a series of black and white photographs of American leaders throughout history, accompanied by a somber and stirring soundtrack.
The ad begins with the words "What will be our legacy?" appearing on screen before cutting to an image of George Washington. As the camera pans across the faces of other notable Americans, including Abraham Lincoln and Martin Luther King Jr., the narrator begins to discuss the issue of money in politics.
"Generations before us," the voiceover says, "fought to ensure that all Americans had a voice in our democracy. But today, that voice is being drowned out by special interests and big money."
As the ad continues, it highlights the impact that money in politics has had on issues such as healthcare and economic inequality. The narrator implores viewers to take action, saying that "it's up to us to protect our democracy and leave a legacy of fairness and equality for future generations."
The message of "Legacy" is clear: we must fight against the corrupting influence of money in politics in order to build a more just and equitable society. Through its stirring imagery and powerful rhetoric, the ad serves as a call to action for all Americans who believe in the promise of democracy.
End Citizens United TV commercial - Legacy produced for End Citizens United was first shown on television on October 2, 2020.
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