What the Tide Heavy Duty TV commercial - Hard Work is about.
Tide Heavy Duty detergent is known for its cleaning power and ability to tackle tough stains, and this is exactly what the "Hard Work" TV spot highlights. The ad opens with a group of construction workers covered in dirt, grime, and sweat after a long day at work. One of the workers brings out a t-shirt that is completely stained and nearly ruined after a day on the job.
Then, the Tide Heavy Duty detergent is introduced as the solution for these heavy-duty messes. The detergent is shown to be tough on stains, while also gentle on clothing, ensuring that the workers' clothes will come out clean and looking like new.
The ad emphasizes the hard work and dedication that goes into a day on the job, and how Tide Heavy Duty detergent is up for the challenge. The workers are shown to be proud of their dirty work, but also appreciate the fact that they can look and feel clean when they return home after using Tide Heavy Duty detergent.
Overall, the Tide Heavy Duty TV spot delivers a message that resonates with a hard-working audience, emphasizing the importance of having a reliable detergent that keeps up with the demands of a challenging job.
Tide Heavy Duty TV commercial - Hard Work produced for
Tide
was first shown on television on March 31, 2019.
Frequently Asked Questions about tide heavy duty tv spot, 'hard work'
Senior Contributor. Procter and Gamble's Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” The campaign coincides with the release of Tide Power PODS, which contain 85% more Tide in each pod.
comedian Kumail Nanjiani
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D'arcy Masius Benton and Bowles
The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.
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