What the 2016 Scion iM TV commercial - All the Cams is about.

In 2016, Scion released a new TV spot to promote their cutting-edge Scion iM. The ad, titled 'All the Cams', played on the concept of having multiple cameras to capture every moment of life. The aim of the campaign was to attract millennials who valued connectivity and technology in their cars.

The commercial opens with a young couple driving the Scion iM while singing along to a song on the radio. As they cruise through the streets, multiple cameras capture every angle of the car, including the sleek exterior, the dashboard touchscreen display, and the rearview camera. Each camera provides a different perspective on the car, highlighting its unique features, such as its impressive fuel economy and impressive handling.

The ad also showcases the iM's tech-savvy features, including its navigation system, Bluetooth connectivity, and SiriusXM satellite radio. The couple even uses the car's voice recognition technology to change the radio station using only their voice.

The Scion iM TV spot was a huge success, appealing to younger audiences who are drawn to cars that are both practical and cutting-edge. With its advanced technology and sleek design, the Scion iM captured the hearts of many, proving that even an economy car could be cool.

2016 Scion iM TV commercial - All the Cams produced for Scion was first shown on television on June 14, 2016.