The International WELL Building Institute (IWBI) is a prominent organization that is dedicated to advancing human health and well-being in the built environment. Founded in 2013, the IWBI has become a...
The International WELL Building Institute, in collaboration with tennis legend Venus Williams, has released an inspiring TV spot promoting healthier buildings and communities. The spot titled 'Look for the Seal: Venus Williams' aims to encourage people to look for the WELL Building Standard seal when seeking healthy and safe spaces to live, work, and play.
The commercial opens with Williams hitting a tennis ball on a rooftop, showcasing her strength and agility. She then encourages viewers to look for the WELL seal, emphasizing the importance of healthy buildings on our physical and mental well-being. The spot features multiple locations including a school, a hospital, a workplace, and a restaurant, all of which have been certified by the WELL Building Standard.
The well-produced commercial emphasizes the advantages of investing in wellbeing by improving the quality of the air, water, light, and sound in buildings, and encouraging physical activity and healthy food options. The ad is a visual reminder that healthy spaces are necessary for a healthier lifestyle.
The International WELL Building Institute initiative is commendable, as the company aims to improve public health and well-being through better buildings, communities, and organizations. Venus Williams' participation ensures that the message reaches a wider audience. Overall, the TV spot is a call-to-action for everyone to prioritize their health and well-being in all aspects of their lives.
International WELL Building Institute TV commercial - Look for the Seal: Venus Williams produced for International WELL Building Institute was first shown on television on January 29, 2021.
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