JPMorgan Chase is a financial institution that operates in many areas, including investment banking, commercial banking, and retail banking. One of their most well-known products is their credit card...
Chase Sapphire Preferred is a credit card brand that offers premium travel rewards. To promote this card, the company created a TV commercial featuring the celebrity chef Curtis Stone. The ad is set in a bustling market, where Stone showcases his culinary skills to a group of food enthusiasts. As he prepares the food, he talks about the importance of exploring new cultures and experiencing new flavors.
Throughout the commercial, Chase Sapphire Preferred emphasizes the idea of "rewarding travel." The card's benefits include earning points for every dollar spent on travel and dining, which can be redeemed for flights, hotel stays, and other travel experiences. The ad shows Stone using his Chase Sapphire Preferred card to pay for ingredients, highlighting the card's convenience as well as its rewards.
Stone's celebrity status adds a touch of glamour and credibility to the brand, making it appealing to those who value luxurious travel experiences. The commercial's use of vibrant colors and exciting music adds to the overall feel of adventure and exploration, encouraging viewers to sign up for the Chase Sapphire Preferred card and start their own travel adventures.
In conclusion, the Chase Sapphire Preferred TV commercial featuring Curtis Stone is a clever marketing strategy that highlights the card's benefits and appeal to a luxury-seeking audience. By using a celebrity chef to showcase the card's perks, the commercial creates a sense of exclusivity and glamour, tempting viewers to sign up and start enjoying the rewards of travel.
Chase Sapphire Preferred TV Commercial produced for JPMorgan Chase (Credit Card) was first shown on television on May 26, 2014.
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