What the HealthMarkets Insurance Agency FitScore TV commercial - Dental Insurance is about.

In this TV spot, HealthMarkets Insurance Agency highlights the benefits of their dental insurance plans through a humorous and relatable ad featuring comedian Bill Engvall. The ad begins with Engvall at the dentist's office, expressing his reluctance to have any dental work done. As he sits in the chair, he suddenly gets interrupted by a fitness coach who enters the room with a FitScore clipboard in hand.

The fitness coach begins to ask Engvall various health-related questions, such as whether he exercises regularly, has a healthy diet, and gets enough sleep. After Engvall reluctantly admits that he could improve his health habits, the coach explains that HealthMarkets' dental insurance plans include access to a FitScore program. Engvall is intrigued and asks what it entails.

The coach explains that FitScore is a personalized wellness program that offers incentives for healthy habits such as regular exercise and annual dental checkups. The program rewards members by giving them discounts on their next premium, which motivates them to stay fit and healthy. Engvall is impressed, and the ad ends with him smiling confidently while getting his teeth worked on with the dentist.

Overall, the HealthMarkets Insurance Agency FitScore TV Spot brings a refreshing twist to the often-dreaded topic of dental insurance. By using humor and relatable situations, the ad effectively conveys the advantages of HealthMarkets' dental insurance plans and their innovative FitScore program.

HealthMarkets Insurance Agency FitScore TV commercial - Dental Insurance produced for HealthMarkets Insurance Agency was first shown on television on January 19, 2021.