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Personal Capital TV commercial - Roy and Debbie
Personal Capital

Personal Capital is a renowned financial technology company that provides individuals with a comprehensive and holistic approach to personal finance management. With its user-friendly platform, Person...

What the Personal Capital TV commercial - Roy and Debbie is about.

Personal Capital TV commercial - Roy and Debbie

In the captivating Personal Capital TV spot titled 'Roy and Debbie,' we are introduced to a charismatic couple who are navigating the exciting journey of retirement. This heartwarming advertisement showcases the powerful impact that Personal Capital can have on individuals and their financial futures.

The commercial opens with Roy and Debbie, a couple in their mid-60s, enjoying a leisurely day at their spacious home, adorned with photographs capturing their cherished memories. As the camera pans over their comfortable surroundings, we are introduced to the couple's warm personalities and genuine affection for one another.

The scene transitions to the couple sitting at a cozy table, engrossed in a lively conversation about their retirement plans. It becomes evident that they are seeking financial guidance and advice to ensure a secure and prosperous future. This is where Personal Capital enters the picture as their trusted partner.

With the rendezvous set, Roy and Debbie meet their dedicated Personal Capital financial advisor, who expertly guides them through a comprehensive financial plan tailored to their specific goals and aspirations. The advisor carefully listens to the couple, taking note of their dreams of embarking on a bucket list trip around the world and their desire to leave a meaningful legacy for their loved ones.

As the commercial progresses, we witness the advisor effortlessly utilizing Personal Capital's innovative tools and resources to paint a vivid picture of Roy and Debbie's financial landscape. They discuss investment strategies, retirement income optimization, and comprehensive financial planning to ensure their golden years are everything they've ever dreamt of and more.

Throughout the TV spot, the inclusion of real-life testimonials from satisfied Personal Capital users adds an authentic layer to the narrative. These testimonials emphasize the peace of mind and financial confidence that Personal Capital has brought to countless individuals and families.

The advertisement concludes with a heartwarming scene of Roy and Debbie blissfully enjoying their retirement, overlooking a stunning sunset at one of their dream destinations. Their faces radiate contentment and fulfillment, serving as a testament to the tailored financial guidance and support they received from Personal Capital.

The 'Roy and Debbie' TV spot from Personal Capital serves as a poignant reminder that with the right financial partner, individuals can transform their retirement dreams into a reality. It emphasizes not only the power of personalized financial planning but also the importance of embracing life's adventures and leaving a lasting legacy for future generations.

Personal Capital TV commercial - Roy and Debbie produced for Personal Capital was first shown on television on July 15, 2021.

Frequently Asked Questions about personal capital tv spot, 'roy and debbie'

History. Personal Capital was founded by Bill Harris, Rob Foregger, Louie Gasparini and Paul Bergholm in 2009. Personal Capital was formerly known as SafeCorp Financial Corp. The name was changed in 2010 and publicly launched on September 9, 2011.

Upon completion of the acquisition, Personal Capital became a wholly owned subsidiary of Empower, which is acquiring Personal Capital for up to $1 billion in enterprise value, composed of $825 million on closing and up to $175 million for planned growth.

“Empower Personal Wealth” is the name of a new division of Empower resulting from an internal merger of Personal Capital and Empower's Retirement Solutions Group, the Denver-based recordkeeper announced today.

personal capital (usually uncountable, plural personal capitals) (finance) Financial resources or other wealth belonging to a particular person, especially when used for investment purposes.

Is Personal Capital safe? Personal Capital is a trustworthy and legitimate FDIC-insured company and offers several services. In terms of cash management, Personal Capital Cash is a good fit for those who want to track their spending, investments and overall net worth on a single platform.

Empower 2023, Personal Capital finished its rebranding under the new name Empower. The service and its offerings remain largely the same.

As of June 22, Personal Capital had 22,661 customers and $12.2 billion in assets under management. It makes money by charging fees that range from 0.49% - 0.89% of assets. Assuming an average fee of 0.8%, its revenue over the past year was likely between $75 and $100 million.

The only fee involved with Personal Capital is for its wealth management services, which are optional. Fees for Personal Capital wealth management depend on the amount of investment assets under management. For up to $1 million in investment assets, Personal Capital charges an annual fee of 0.89%.

Editor's note: Empower acquired Personal Capital in 2020, and in Feb. 2023, Personal Capital finished its rebranding under the new name Empower. The service and its offerings remain largely the same.

Is Personal Capital safe? Personal Capital is a trustworthy and legitimate FDIC-insured company and offers several services. In terms of cash management, Personal Capital Cash is a good fit for those who want to track their spending, investments and overall net worth on a single platform.

2.5 million customers About Personal Capital The company's state-of-the-art tools and technology provide investors with a complete financial picture, utilized by over 2.5 million customers.

Capital is used by companies to pay for the ongoing production of goods and services to create profit. Companies use their capital to invest in all kinds of things to create value. Labor and building expansions are two common areas of capital allocation.

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