Honda, a Japanese multinational corporation, is one of the world's largest manufacturers of automobiles, motorcycles, and power equipment. The company was founded by Soichiro Honda and Takeo Fujisawa...
The 2012 Honda Odyssey LX TV Spot, 'Eh' was a memorable commercial that aired in 2012 to promote Honda's newest version of its popular minivan. The ad featured a family driving in their new Honda Odyssey, with the father behind the wheel and the mother sitting in the back with their children.
The commercial begins with the family driving down a street in their Honda Odyssey, as the mother looks out the window with a lackluster expression on her face. The father asks her how she likes the car, and she replies with an unimpressed "Eh."
As they continue driving, the car's features are highlighted, such as the spacious interior, the automatic doors, and the rearview camera. However, the mother remains uninterested, and her "Eh" response becomes a recurring theme throughout the commercial.
The ad ends with the father asking the mother if she wants to drive, and as she takes the wheel, her expression suddenly changes. She starts to smile as she realizes the car's power and impressive handling, and the commercial ends with the tagline, "The Honda Odyssey. Looks like a van. Drives like a boss."
Overall, the 2012 Honda Odyssey LX TV Spot, 'Eh' was a humorous and entertaining commercial that played on the stereotypical assumption that minivans are uncool. By showcasing the car's features and driving capabilities, the ad aimed to change that perception and prove that the Honda Odyssey was a vehicle that could handle anything a family threw at it, even if it wasn't the most exciting vehicle on the market.
2012 Honda Odyssey LX TV commercial - Eh produced for Honda was first shown on television on May 23, 2012.
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