What the Gildan TV commercial - Underwear Model is about.

Gildan, the popular Canadian clothing brand, released a hilarious TV spot featuring none other than country music superstar Blake Shelton. Titled 'Underwear Model,' the commercial has quickly become a fan favorite for its tongue-in-cheek humor, catchy soundtrack, and bold marketing strategy.

The commercial opens to a backstage scene where a group of male models are prepping for a photoshoot. One model, played by Blake Shelton, stands out for his rather 'excessive' amount of confidence in his looks and appearance. As the models strut on the runway and pose in various styles, Shelton's character is seen confidently boasting about his good looks and cracking jokes with the other models.

The commercial takes a sharp turn when the other models notice that Shelton seems quite comfortable and at ease, even though he isn't wearing any pants. As the camera pans to Shelton's lower half, it reveals that he is, in fact, wearing a pair of Gildan's underwear. The hilarious twist underscores the brand's message of comfort and confidence - if Shelton can own the runway with just a pair of underwear, then anyone can feel confident in Gildan's clothing.

The commercial is a perfect mix of humor, boldness, and product marketing. Using humor to attract attention, the commercial portrays Gildan as a comfortable and confident clothing brand that helps people feel confident in their own skin. Blake Shelton's larger-than-life personality adds to the commercial's appeal, ultimately making it one of the most memorable and talked-about commercials of the year.

Gildan TV commercial - Underwear Model produced for Gildan was first shown on television on May 15, 2016.