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HUMIRA TV commercial - Body of Proof: Dog Walking
HUMIRA [Arthritis | Psoriasis]

HUMIRA is a brand name for adalimumab, a prescription medication used to treat autoimmune conditions such as arthritis and psoriasis. It is manufactured by the global pharmaceutical company AbbVie.Art...

What the HUMIRA TV commercial - Body of Proof: Dog Walking is about.

HUMIRA TV commercial - Body of Proof: Dog Walking

Title: HUMIRA TV Spot - "Body of Proof: Dog Walking"

Introduction:In this gripping HUMIRA television spot titled "Body of Proof: Dog Walking," we are introduced to a compelling narrative that highlights the transformative power of HUMIRA in the lives of individuals living with certain chronic inflammatory conditions. This impactful commercial takes us on an emotional journey, showcasing the physical and emotional struggles faced by those with these conditions, and how HUMIRA can help to alleviate their symptoms.

Synopsis:The TV spot opens with a picturesque scene of a park bustling with life. A woman, Christine, struggles to keep up with her energetic dog as they embark on their regular walks. However, the viewer quickly notices the visible burden Christine carries - her body shows signs of discomfort and stiffness, preventing her from fully enjoying her time with her four-legged companion.

As the scene transitions, Christine's face is revealed in close-up, reflecting the pain and frustration she experiences due to her chronic inflammatory condition. The voiceover emphasizes the impact these conditions can have on people's daily lives, leaving them feeling trapped and unable to fully participate in activities they once cherished.

Amidst this emotional backdrop, the TV spot introduces HUMIRA as a potential solution. Through powerful visuals, the narrative illustrates how HUMIRA offers hope, slowly but surely transforming Christine's life. As she receives her HUMIRA injections, we witness a metaphorical transformation taking place, symbolized by vibrant colors filling the screen, representing vitality and renewed strength.

With each subsequent shot, Christine's confidence visibly grows. She is shown going on walks with her dog effortlessly, enjoying moments of sheer joy and freedom. The TV spot reinforces that by managing her chronic inflammatory condition with HUMIRA, Christine is reclaiming her life, one step at a time.

The commercial ends with a heartfelt message of gratitude from Christine, acknowledging the positive impact HUMIRA has had on her well-being. Simultaneously, the voiceover reminds viewers to consult their healthcare professionals about HUMIRA as a potential treatment option for their specific condition.

Conclusion:The HUMIRA TV Spot - "Body of Proof: Dog Walking" expertly captures the essence of individuals battling with chronic inflammatory conditions and the transformative power of HUMIRA in their lives. This emotionally-charged commercial emphasizes that with HUMIRA, those living with these conditions have the opportunity to regain control and embrace their lives once again. It serves as a reminder that medical breakthroughs, like HUMIRA, can make a significant difference in the lives of countless individuals, providing hope and a brighter future.

HUMIRA TV commercial - Body of Proof: Dog Walking produced for HUMIRA [Arthritis | Psoriasis] was first shown on television on December 31, 2019.

Frequently Asked Questions about humira tv spot, 'body of proof: dog walking'

Official answer. Flavia Watson is the singer on the Humira commercial “Not always where I need to be” released July 16, 2018.

The drug suppresses the immune system by blocking the activity of TNF. TNF is a protein produced naturally by the body's immune system. Some people with certain autoimmune diseases produce too much TNF. Humira is designed to stop tumor necrosis factor-α, or TNF, from attacking healthy cells.

Humira is the brand name of the original adalimumab medicine. There are now 5 newer versions of adalimumab, known by the brand names Amgevita, Hyrimoz, Idacio, Imraldi and Yuflyma. These newer medicines are biosimilars.

As AbbVie moved away from promotional spend on its aging megablockbuster Humira at the same time Sanofi and Regeneron stepped up their TV campaigns for Dupixent in 2021, you might be forgiven for thinking AbbVie was content to no longer top the annual largest TV drug ad spending lists.

Patients treated with HUMIRA are at increased risk for developing serious infections that may lead to hospitalization or death. These infections include active tuberculosis (TB), reactivation of latent TB, invasive fungal infections, and bacterial, viral and other infections due to opportunistic pathogens.

Humira contains the active drug adalimumab, which is a biologic medication. Biologics are medications made from living cells. Adalimumab belongs to a class of medications known as tumor necrosis factor (TNF) blockers. (A class of medications is a group of drugs that work in a similar way.)

Adalimumab, sold under the brand name Humira, was approved for use in the United States in 2002. Adalimumab, sold under the brand names Humira and Trudexa, was approved for use in the European Union in September 2003.

Humira brought in more than $20 billion in 2021 for its manufacturer, AbbVie. Although biosimilars like Amgen's Amjevita have been marketed in Europe since 2018, patents and exclusivity laws prevented competition in the U.S. Until now.

A significant factor in Humira's success has been the absence of biosimilar competition. This is partially related to Paragraph IV settlement agreements negotiated between AbbVie and adalimumab biosimilar manufacturers.

THOUSAND OAKS, Calif. , Jan. 31, 2023 /PRNewswire/ -- Amgen (NASDAQ:AMGN) today announced AMJEVITA™ (adalimumab-atto), a biosimilar to Humira®* (adalimumab), is now available in the United States . AMJEVITA was the first biosimilar to Humira approved by the U.S. Food and Drug Administration (FDA), in 2016.

Cosentyx is taken every 4 weeks, while Humira needs to be taken every 2 weeks. And Cosentyx causes fewer side effects, particularly serious side effects, than Humira. But it's also important to consider your health history. For example, if you have inflammatory bowel disease, taking Cosentyx could make it worse.

Humira (adalimumab) is a medication that is used over the long-term. Your doctor will check your medication at regular intervals to be sure staying on Humira is appropriate for you. Your dose for Humira can also vary and depends on the condition being treated. However, many patients stay on Humira for many years.

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Agenices of the HUMIRA TV Spot, 'Body of Proof: Dog Walking'

HUMIRA TV commercial - Body of Proof: Dog Walking
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

HUMIRA TV commercial - Body of Proof: Dog Walking
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

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HUMIRA [Arthritis
Psoriasis] HUMIRA [Arthritis]
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