What the Progressive TV commercial - Career Day is about.

Title: Progressive TV Spot, 'Career Day': A Humorous Twist on a Childhood Fantasy

Introduction:The Progressive TV Spot, 'Career Day,' takes viewers on a hilarious and unexpected journey through the aspirations of children as they imagine their future careers. This ad, produced by the popular insurance company Progressive, introduces a diverse group of young kids attending a typical elementary school in the midst of a career day event. The casting of the ad reflects the diversity of the real world, allowing viewers to relate to the different characters on screen. The ad's clever concept and witty execution make it an entertaining and memorable advertisement.

The Setting:The ad begins in a vibrant elementary school, bustling with activity as children excitedly prepare for career day. The set is adorned with colorful decorations, including posters showcasing various professionals such as doctors, firefighters, astronauts, and more. The upbeat background music adds to the overall energetic atmosphere.

Plot and Execution:As the progressive jingle begins to play, the commercial quickly shifts from reality to imagination. The kids' aspirations take center stage as they transform into their imagined careers, playing out their fantasies with humor and charm.

First, we meet a young boy named Timmy, who dreams of being a firefighter. In the blink of an eye, Timmy is instantly transported into a burning building, clad in firefighters' gear, armed with a hose, and surrounded by raging flames. With a mischievous grin, Timmy confidently douses the fire, showcasing his heroic side.

Next, we meet Sarah, a determined and talented little girl who aspires to become a professional calico cat trainer. In the blink of an eye, Sarah finds herself in an Egyptian-themed training area. She impressively commands a group of trained feline acrobats to jump through hoops and perform daring tricks, leaving viewers in awe of her imaginative talent.

As the ad progresses, we witness other children pursuing their dream professions. One child is shown soaring through space as an astronaut while another showcases her skills as a world-renowned chef. Each scene is carefully crafted to highlight the passion, determination, and humor these kids bring to their imagined careers.

Conclusion:The Progressive TV Spot, 'Career Day,' serves as a charming and imaginative reminder of the boundless possibilities and aspirations of childhood. It cleverly showcases the insurance company's tagline, "When you're a kid, you assume everything is going to work out," emphasizing the idea that Progressive understands the importance of protecting dreams and investments. By blending humor, creativity, and relatable characters, this ad successfully captures the attention of viewers, making it an entertaining and memorable commercial experience.

Progressive TV commercial - Career Day produced for Progressive was first shown on television on January 22, 2017.