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Nike TV commercial - Equality Feat. LeBron James, Serena Williams, Kevin Durant
Nike

Nike: A Multinational Sports Apparel CompanyNike, Inc. is a multinational sports apparel and equipment company based in Beaverton, Oregon, United States. The company includes the Nike, Jordan, and Con...

What the Nike TV commercial - Equality Feat. LeBron James, Serena Williams, Kevin Durant is about.

Nike TV commercial - Equality Feat. LeBron James, Serena Williams, Kevin Durant

Nike TV Spot, 'Equality' Feat. LeBron James, Serena Williams, Kevin DurantNike TV Spot "Equality" first aired on Youtube and social media on February 12, 2017, during the 2017 Grammy Awards ceremony. The inspiring 90-second commercial featured several famous athletes, including NBA star LeBron James, tennis superstar Serena Williams, and Golden State Warriors forward Kevin Durant, along with Megan Rapinoe, Dalilah Muhammad , and Gabby Douglas.

The MessageThe "Equality" campaign aimed to emphasize the importance of inclusion and equality by asking simple, straightforward questions like, "Is it unreasonable to expect the same effort from the police officer as the person they're pursuing?" The ad shows a diverse range of athletes pushing themselves to their physical limits while the voiceover asks, "If we can be equals in sport, we can be equals everywhere." The commercial highlights Nike's commitment to promoting diversity, unity, and inclusiveness.

The AthletesLeBron James, Serena Williams, and Kevin Durant are three of the most prominent athletes in the world. LeBron James is a four-time NBA champion and a two-time Olympic gold medalist. Serena Williams holds the record for the most Grand Slam victories and has been named the AP Female Athlete of the Year on five occasions. Kevin Durant is a two-time NBA champion and Olympic gold medalist. All three athletes have sizable social media followings and are known for their philanthropic efforts off the court/field.

ImpactThe Nike "Equality" ad received widespread attention and acclaim for its powerful message and star-studded cast. It was praised for promoting socially conscious ideas and was awarded the Grand Prix for Good at the 2017 Cannes Lions Festival, which honors advertising campaigns that focus on social good. The ad also led to a major boost in Nike's stock market value, showing that taking a stand on social issues can be beneficial for a brand.

Nike TV commercial - Equality Feat. LeBron James, Serena Williams, Kevin Durant produced for Nike was first shown on television on February 15, 2017.

Song from commercial Nike TV Spot, 'Equality' Feat. LeBron James, Serena Williams, Kevin Durant

"A Change Is Gonna Come" by Aretha Franklin is a cover of the iconic song originally written and performed by Sam Cooke. Aretha Franklin, often referred to as the Queen of Soul, recorded her rendition of the song in 1967 for her album "I Never Loved a Man the Way I Love You."

The song is known for its powerful and emotional lyrics , which address the themes of hope, perseverance, and the desire for change. It has become an anthem for the civil rights movement and has resonated with audiences around the world.

Aretha Franklin's version of "A Change Is Gonna Come" showcases her incredible vocal range and soulful delivery. She accompanies herself on the piano, adding a personal touch to the performance. The song begins with a short prelude before Franklin's passionate vocals come in, capturing the essence of the song's message.

Franklin's cover of "A Change Is Gonna Come" is often praised for its emotional depth and the way she brings her own unique interpretation to the song while staying true to its original spirit. Her rendition has become one of the most beloved versions of the song, further solidifying her status as one of the greatest vocalists of all time.

If you are interested in listening to Aretha Franklin's version of "A Change Is Gonna Come," you can find it on various platforms , including YouTube and streaming services.

Frequently Asked Questions about nike tv spot, 'equality' feat. lebron james, serena williams, kevin durant

It wasn't created to promote a product, but because Nike and its athletes wanted to address the truth of this moment in America. The campaign featured a variety of North American athletes, including LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz.

24th of February Since the 24th of February, the release of the commercial, the phrase was mentioned over 15 000 times.

“Is this the land history promised?” the narrator asks. “Here,” as images of the white lines of fields and courts are show, “you're defined by your actions, not your looks or beliefs.

The company currently maintains a gender balance – between 40-60% women – among its senior management (41%), though women are underrepresented among its board members (29%) and senior executives (33%).

At NIKE, Inc., we are committed to creating the equitable playing field of the future, and that starts with our employees. We foster a culture of inclusion, empowerment, and respect – a place where everyone can show up fully as themselves and do their best work each day.

Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.

'Dream Crazy' is an invitation for others to find their voice, for athletes to break human barriers and to stand up for what they believe in, said Johnsongriffin. If you really listen to what Colin says in that film, 'Dream Crazy' was not for or about any one athlete.

This land that God promised to Abraham all the way back in Genesis is not simply a geographical backdrop - it acts as a picture of covenant faithfulness as God's people try (and often fail) to live out their divine calling.

God's eternal Promised Land is the heritage of all who come to him through his Son (John 14:6). It's also figurative in terms of our relationship with God. Today's more modern definition of the Promised Land speaks about a better life, situation, joy in the Lord, and living the abundant life he promised us.

Nike believes in the power of sport to unite and inspire people to take action in their communities. Equality isn't a game. But achieving it will be our greatest victory. Until we all win.

7:50 PM“Is this the land history promised?” That's the question Michael B. Jordan asks in the new short film EQUALITY, launching Nike's new campaign of the same name, the goal of which is to encourage “people to take the fairness and respect they see in sport and translate them off the field,” the company says.

Nike taps into a deep human desire for self-improvement and personal achievement by framing its brand messaging around greatness. They communicate a belief beyond just selling shoes - they believe anyone can achieve excellence if they work hard and push themselves to be their best.

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Actors who starred in Nike TV Spot, 'Equality' Feat. LeBron James, Serena Williams, Kevin Durant

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Agenices of the Nike TV Spot, 'Equality' Feat. LeBron James, Serena Williams, Kevin Durant

Nike TV commercial - Equality Feat. LeBron James, Serena Williams, Kevin Durant
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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