It wasn't created to promote a product, but because Nike and its athletes wanted to address the truth of this moment in America. The campaign featured a variety of North American athletes, including LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz.

24th of February Since the 24th of February, the release of the commercial, the phrase was mentioned over 15 000 times.

“Is this the land history promised?” the narrator asks. “Here,” as images of the white lines of fields and courts are show, “you're defined by your actions, not your looks or beliefs.

The company currently maintains a gender balance – between 40-60% women – among its senior management (41%), though women are underrepresented among its board members (29%) and senior executives (33%).

At NIKE, Inc., we are committed to creating the equitable playing field of the future, and that starts with our employees. We foster a culture of inclusion, empowerment, and respect – a place where everyone can show up fully as themselves and do their best work each day.

Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.

'Dream Crazy' is an invitation for others to find their voice, for athletes to break human barriers and to stand up for what they believe in, said Johnsongriffin. If you really listen to what Colin says in that film, 'Dream Crazy' was not for or about any one athlete.

This land that God promised to Abraham all the way back in Genesis is not simply a geographical backdrop - it acts as a picture of covenant faithfulness as God's people try (and often fail) to live out their divine calling.

God's eternal Promised Land is the heritage of all who come to him through his Son (John 14:6). It's also figurative in terms of our relationship with God. Today's more modern definition of the Promised Land speaks about a better life, situation, joy in the Lord, and living the abundant life he promised us.

Nike believes in the power of sport to unite and inspire people to take action in their communities. Equality isn't a game. But achieving it will be our greatest victory. Until we all win.

7:50 PM“Is this the land history promised?” That's the question Michael B. Jordan asks in the new short film EQUALITY, launching Nike's new campaign of the same name, the goal of which is to encourage “people to take the fairness and respect they see in sport and translate them off the field,” the company says.

Nike taps into a deep human desire for self-improvement and personal achievement by framing its brand messaging around greatness. They communicate a belief beyond just selling shoes - they believe anyone can achieve excellence if they work hard and push themselves to be their best.