Along with Roberts, the new Lancôme ad features previous muses like Amanda Seyfried, Zendaya, Isabella Rossellini, Penélope Cruz, and her former Mirror Mirror co-star Lily Collins, along with new faces like Squid Game's Hoyeon Jung and Aya Nakamura.

La Vie est Belle In 2012, Lancôme introduced the world to its newest fragrance La Vie est Belle with muse Julia Roberts at its helm. Needless to say, the pairing was iconic and unmatched - much like the reveal of the brand's latest campaign featuring the full Lancôme ambassador family.

After "La Vie est Belle" with Julia Roberts, "Le 8 Hypnose" featuring Zendaya and Amanda Seyfried, and "Mille et Une Roses", The Mill Paris has teamed up once again with Lancome for its "Idole" campaign. Lancôme unveils its new Idole perfume campaign starring Zendaya .

An ambassador for the French beauty giant's fragrance 'La vie est belle' since 2012, the Hollywood star steps in front of the camera again for its newest ad campaign.

Zendaya Stars in Lancôme Idôle Fragrance Commercial.

US$50 million Julia Roberts – US$50 million America's sweetheart Julia Roberts made history when she earned a massive US$50 million as Lancôme's spokeswoman in 2010. The French luxury brand originally paid the actress US$20 million, but it upped her fee after locking her down for another five-year deal.

4 days ago 10 Best Lancôme Perfumes That Smell Elegant and Irresistible

• Shop La Vie Est Belle.
• Shop Tresor Perfume.
• Shop Miracle Perfume.
• Shop Idole Perfume.
• Shop Poeme Perfume.
• Shop Oud Bouquet Perfume.
• Shop La Nuit Tresor Perfume.
• Shop O De Lancome Perfume.

FRAGRANCE. I love Le Labo Santal 33 and Neroli 36 because they don't smell perfume-y. I've become such a fan I even bought their detergent. I wash my sheets in it.

Julia Roberts invites the whole Lancôme community of ambassadors to stand together for a united declaration of happiness: Penelope Cruz, Isabella Rossellini, Zendaya Coleman, Amanda Seyfried, Lily Collins, and 2 new muses: Aya Nakamura and HoYeon Jung.

• Hermès 24 Faubourg Eau de Parfum. Nordstrom.
• Yves Saint Laurent Opium. Sephora.
• KILIAN Paris Love, Don't Be Shy. Sephora.
• Chanel No°5 Eau de Parfum Spray. Sephora.
• Henry Rose Jake's House Eau De Parfum. Neiman Marcus.
• Jo Malone Wood Sage and Sea Salt Cologne. Macy's.
• Aerin Amber Musk Eau de Parfum.
• Le Labo Santal 33 Eau De Parfum.

While Mon Guerlain is her signature scent, Jolie has also been seen wearing other fragrances. She has been spotted wearing Tom Ford's Black Orchid, which is a rich and exotic scent with notes of black truffle and dark florals.

The news of Coleman's deal comes as Lancôme continues to diversify the reach of its ambassador program with the hope the actress can help the brand appeal to a new, potentially younger consumer. “She's bringing charisma. She's very influential and she has a youthful vision of beauty,” Lehmann said.