What the Humana One Dental Plans TV commercial - Golfers is about.

Title: Humana One Dental Plans TV Spot - 'Golfers'

Introduction:In the realm of dental care, Humana One Dental Plans has been a trusted name for many years. To create awareness about their offerings, Humana embarked on an advertising campaign, including an engaging TV spot titled 'Golfers.' This advertisement captures the attention of viewers with a clever and relatable storyline, showcasing the benefits of Humana One Dental Plans in a humorous and entertaining manner.

Synopsis:The TV spot 'Golfers' opens with a scenic golf course set against a picturesque backdrop. The camera pans to a group of enthusiastic golfers, eagerly awaiting their turn to tee off. Among them are a diverse range of characters, from seasoned golfers to novices, all brought together by their shared love for the sport.

As the golfers preoccupy themselves with teeing off, a voiceover introduces the concept of Humana One Dental Plans, emphasizing the importance of maintaining oral health to individuals of all ages and backgrounds.

In the midst of this narration, the camera focuses on a middle-aged golfer swinging his club with grace. However, just as the golfer swings, a tooth flies out of his mouth and lands in the grass nearby. The incident momentarily halts the golfer's game and catches the attention of his companions.

Amidst the gasps and bemusement from the other golfers, the TV spot shifts its focus to a charming dental professional, clad in a Humana One Dental Plans uniform, who quickly rushes to the golfer's aid.

The dental professional, equipped with a friendly demeanor and a sense of urgency, offers a helping hand to the bewildered golfer. With a warm smile, they present the benefits of Humana One Dental Plans, highlighting its affordability, comprehensive coverage, and easy access to a network of trusted dentists.

As the TV spot continues, the golfers regain their focus, and thanks to the prompt assistance from the dental professional, the golfer is not only able to resume his game but also enjoy it without any further dental mishaps.

The advertisement concludes with a visually striking scene where the golfers come together, sharing smiles and laughter, highlighting the tagline, "Humana One Dental Plans: Keep your smile in the game."

Key Messages:1. Humana One Dental Plans offers comprehensive coverage for individuals of all ages.2. Affordability is a salient feature of Humana One Dental Plans.3. Access to a network of trusted dentists ensures easy and reliable dental care.4. Humana One Dental Plans keeps your smile intact, allowing you to enjoy life's moments without worry.

Conclusion:The Humana One Dental Plans TV spot 'Golfers' ingeniously promotes the importance of dental care in an entertaining and relatable manner. By showcasing a tooth incident on a golf course and the swift response of a Humana One Dental Plans dental professional, the advertisement captivates viewers while emphasizing the benefits of comprehensive dental plans. This TV spot effectively communicates the message that maintaining oral health is crucial for everyone, enabling individuals to enjoy life's experiences, such as playing golf, with confidence and a reason to smile brighter.

Humana One Dental Plans TV commercial - Golfers produced for Humana was first shown on television on April 9, 2013.