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Walmart TV commercial - Eleventh-Hour Shopper
Walmart

Walmart is one of the most recognizable retail giants in the world, renowned for its vast network of stores and wide range of products. With its humble beginnings as a small discount store in Arkansas...

What the Walmart TV commercial - Eleventh-Hour Shopper is about.

Walmart TV commercial - Eleventh-Hour Shopper

Title: Walmart TV Spot, 'Eleventh-Hour Shopper' Featuring Craig Robinson

Introduction:In this dynamic and humorous TV spot, Walmart showcases their commitment to helping customers during those last-minute rush hours of shopping. The commercial features the talented actor and comedian, Craig Robinson, who brings his unique charm and wit to portray the 'Eleventh-Hour Shopper'. With an entertaining storyline and vibrant visuals, the ad emphasizes Walmart's convenience, affordability, and wide variety of products.

Synopsis:The commercial begins with Craig Robinson frantically rushing through Walmart's store aisles, looking stressed and overwhelmed. He represents the quintessential 'Eleventh-Hour Shopper' - someone who is notorious for waiting until the last minute to complete their holiday shopping.

As the upbeat music kicks in, the camera follows Craig as he comically races through different departments, searching for the perfect gifts. He encounters other shoppers who are stressfully scanning shelves, and together they create an atmosphere of excitement and urgency.

With each encounter, Craig uses his comedic skills to engage with Walmart employees, seeking their assistance and advice. Their exceptional knowledge and friendly approach reflect Walmart's commitment to customer service. The employees effortlessly guide Craig towards the exact products he needs, making his shopping experience seamless and stress-free.

At every turn, Craig discovers remarkable deals, highlighting Walmart's unbeatable prices. He exclaims, "I can't believe it!," as he finds unexpected discounts on popular items, making it clear that Walmart is the go-to store for incredible value.

The commercial showcases the diversity of products available at Walmart, from electronics to clothing, home decor to toys, catering to a wide range of customers' needs. The vibrant visuals capture the colorful and energetic atmosphere of the store, further enhancing the overall shopping experience.

Finally, as Craig approaches the checkout counter loaded with gifts, he expresses a sense of relief and satisfaction. The Walmart cashier, with a warm smile, assures him that he made the right choice by choosing Walmart for his eleventh-hour shopping spree.

The TV spot concludes by emphasizing Walmart's brand promise of providing convenience and affordability to customers during the busiest times of the year, with the tagline: "Walmart - Your One-Stop Shop, Even at the Eleventh Hour!"

Conclusion:In this entertaining TV spot, Walmart combines humor, convenience, and affordability to showcase their commitment to helping customers, even during the most chaotic moments of holiday shopping. Craig Robinson's comedic performance and the vibrant visuals bring the ad to life, highlighting Walmart's wide range of products and exceptional customer service

Walmart TV commercial - Eleventh-Hour Shopper produced for Walmart was first shown on television on December 13, 2015.

Frequently Asked Questions about walmart tv spot, 'eleventh-hour shopper' featuring craig robinson

Making a departure from his comedy background, Robinson portrayed saxophonist Maceo Parker in the James Brown biopic Get On Up (2014). In December 2015, he appeared in several Wal-Mart commercials promoting their credit card while singing and playing the piano at the store.

Sign up to track 1,183 nationally aired TV ad campaigns for Walmart, a Super Bowl advertiser. In the past 30 days, Walmart has had 5,649 airings and earned an airing rank of #140 with a spend ranking of #30 as compared to all other advertisers.

Yes, Clint Eastwood plays the piano, in addition to other well-known celebrities such as: Hugh Laurie. Jamie Foxx. Richard Gere.

He is a skilled musician and plays the piano, guitar, and drums. Before going into show business, Robinson was a music teacher at Horace Mann Elementary School in Chicago, Illinois, USA.

Walmart uses many different ways to advertise, such as commercials on TV, billboards, social media, and eCommerce websites. They offer safe shipping options that give online customers the best quality of service.

Walmart marketing strategy focuses on providing the best value to customers by offering a wide variety of products at competitive prices. Their marketing mix, also known as the 4Ps, includes strategies for price, product, point of sale, and promotion.

  • The music (like most sound effects in a movie) is dubbed over at a later time, and the actor merely attempts a facsimile of the proper technique. Some actors do this better than others.
  • The scene is filmed from a variety of angles and edited in such a way to suggest that the actor is actually playing the piano.

Popular celebrity pianists Stars like actors Shia LaBeouf, Miley Cyrus, and Tom Hanks, as well as recording artists Alicia Keys and Ryan Gosling are just a few of the celebrities who have shown off their impressive piano skills to the world.

So you're going to locate the lever that says play re-roll. And you put it into the play. Position.

Paravicini has absolute pitch and can play any piece of music after hearing it once. He began playing the piano at the age of two when his nanny gave him an old keyboard. His parents arranged for him to attend the Linden Lodge School for the Blind in London.

Walmart's Target Audience The target audience of Walmart is low to middle-class rural families. These people want to shop conveniently in a single location. The price and discounts are something they look for while shopping.

As part of the strategy, Walmart has created multiple Twitter handles, each targeting a different audience with the information and messages that pertain to them. That way, each audience receives more relevant information and isn't turned off by irrelevant messages.

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Actors

Actors who starred in Walmart TV Spot, 'Eleventh-Hour Shopper' Featuring Craig Robinson

Corey Carthew photo
Craig Robinson photo
Leonard Earl Howze photo
Agenices

Agenices of the Walmart TV Spot, 'Eleventh-Hour Shopper' Featuring Craig Robinson

Walmart TV commercial - Eleventh-Hour Shopper
Haworth Marketing & Media

Haworth Marketing & Media is a leading advertising and marketing agency based in Minneapolis, Minnesota. The company was founded in 1970 by Tom Haworth and has since grown to become a nationally recog...

Products

Products Advertised

KitchenAid Artisan Stand Mixer
Xbox One
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