Hankook Tire is a tire manufacturing company that has been a prominent player in the global tire industry for over 70 years. Established in 1941 in Seoul, South Korea, Hankook Tire has grown to become...
Hankook Tire's TV spot "Perfect Pitch" features Los Angeles Dodgers' pitcher Clayton Kershaw showcasing the precision and control of Hankook tires. The commercial opens with Kershaw throwing a baseball while a voiceover explains that as a professional athlete, Kershaw knows how to hit his marks with accuracy. The scene then shifts to Kershaw driving a sports car on a closed racetrack, demonstrating the same level of control and accuracy as he drives around the track.
As the camera follows Kershaw's car around the track, viewers are introduced to Hankook's high-performance tires and the advanced engineering that goes into producing them. The commercial highlights the unique features of these tires, including their ability to grip the road, providing maximum control and stability even at high speeds.
Throughout the commercial, Kershaw's precision is on full display. He hits his marks on the baseball field and drives with the same precision around the racetrack. The commercial concludes with Kershaw effortlessly gliding the car to a stop and hopping out, with the tagline urging viewers to "Be one with it" - a reference to the connection between driver and tires.
Overall, Hankook's "Perfect Pitch" commercial is a dynamic and engaging showcase of the brand's high-performance tires, as well as the precision and control needed to succeed in sports and driving alike. With the help of Clayton Kershaw's talents, it's a reminder of how the right equipment can make all the difference in achieving success.
Hankook Tire TV commercial - Perfect Pitch produced for Hankook Tire was first shown on television on August 4, 2020.
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