Lancôme Fragrances is a luxury cosmetics and fragrance company that was founded in 1935 by Armand Petitjean. Originally a French company, it is now a subsidiary of L'Oreal, the world's largest cosmeti...
The Lancôme La Vie Est Belle TV spot 'Regalo' features the iconic American actress, Julia Roberts, who flawlessly embodies the essence of the perfume. The ad focuses on the act of giving, as well as the gratitude of receiving, which aligns perfectly with the message of the fragrance.
The commercial begins with a shot of Julia Roberts holding a wrapped gift while walking through a picturesque garden. She then surprises a young girl by giving her the gift, and the girl immediately opens it with anticipation. As the girl unwraps the present, we see the signature bottle of La Vie Est Belle. The visual is captivating, and the shot perfectly captures the magic of opening a gift.
As the girl sprays the perfume, she twirls with joy, and the flowers in the garden begin to bloom, mirroring the positive energy radiating from the fragrance. The use of flowers and butterflies beautifully compliments the delicate, floral scent of La Vie Est Belle.
Throughout the spot, the soulful voice of Hannah Grace sings the classic and beloved French song 'La Vie En Rose.' The choice of the song adds an extra layer of emotion, which further emphasizes the joy and pleasure of receiving a gift and wearing beautiful, luxurious perfume.
In the end, the message of the La Vie Est Belle campaign is clear - 'Life is beautiful.' The commercial aims to bring joy and positivity to people's lives, reminding them to cherish the little things that make life so special. Overall, the Lancôme La Vie Est Belle TV spot 'Regalo' is a visual and auditory masterpiece that brilliantly captures the essence of the fragrance while imparting a message of gratitude and positivity.
Lancôme La Vie Est Belle TV commercial - Regalo con Julia Roberts, canción de Hannah Grace produced for Lancôme Fragrances was first shown on television on November 7, 2021.
This commercial plays a song by Hannah Grace called Praise You.
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