What the Dockers Smart 360 Flex TV commercial - How To Get To Work On Time is about.

Title: Dockers Smart 360 Flex TV Spot: 'How To Get To Work On Time'

Introduction:

In this TV spot, Dockers showcases their innovative Smart 360 Flex pants, designed to help modern professionals navigate the challenges of getting to work on time. The commercial takes a light-hearted and humorous approach, providing viewers with clever tips and tricks to overcome typical morning obstacles. With the Smart 360 Flex pants, Dockers promises comfort, flexibility, and efficiency, all in the pursuit of punctuality.

Scene 1: The Alarm Clock Dilemma

The TV spot opens in a stylishly furnished bedroom with a close-up shot of an alarm clock buzzing at 7:00 am. As the protagonist, a young professional, reaches out to hit the snooze button, the camera cuts to a split-screen showcasing two scenarios.

In the first scenario, the protagonist is wearing regular stiff and uncomfortable pants, struggling to get out of bed. With each delay, the clock fast-forwards, symbolizing the precious minutes lost.

In the second scenario, the protagonist is wearing the Dockers Smart 360 Flex pants. It smoothly glides out of bed, showcasing the flexibility and freedom of movement that these pants offer. Time is saved, and the protagonist is now ready to tackle the day.

Scene 2: The Commute Chaos

Next, the TV spot transitions to the bustling city streets during rush hour. The protagonist, wearing regular pants, is shown stuck in traffic, impatiently drumming their fingers on the steering wheel. Time is ticking away as the clock superimposed on the screen keeps advancing.

In contrast, a parallel scene shows the protagonist confidently navigating through the busy streets, now wearing Dockers Smart 360 Flex pants. These pants adapt seamlessly to every movement, empowering the protagonist to maneuver through the traffic with ease and arrive at work faster.

Scene 3: The Multitasking Morning Routine

The focus shifts to the protagonist's bathroom, splitting the screen once again. In the regular pants scenario, the protagonist struggles to get dressed quickly, losing precious moments while fumbling with buttons and adjusting the fit.

On the other side, wearing the Dockers Smart 360 Flex pants, the protagonist effortlessly dresses themselves in a matter of seconds. The pants' stretchable fabric and adaptive waistband provide ultimate comfort and a perfect fit, simplifying the morning routine.

Scene 4: The Final Rush

As the TV spot nears its end, both scenarios converge into one frame. The protagonist, now wearing the Dockers Smart

Dockers Smart 360 Flex TV commercial - How To Get To Work On Time produced for Dockers was first shown on television on February 12, 2018.