About DockersDockers is a clothing brand owned by Levi Strauss & Co. The brand is best known for its khaki pants and other related clothing items. Dockers was first introduced in 1986 and quickly beca...
Title: Dockers Smart 360 Flex TV Spot: 'How to Get a Raise'
Introduction:The Dockers Smart 360 Flex TV spot titled 'How to Get a Raise' takes viewers on a captivating journey of a determined employee who discovers the secret to success in the workplace. This advertisement highlights both the comfort and versatility of the Dockers Smart 360 Flex pants while cleverly weaving in valuable career advice. With a dash of humor and a dose of inspiration, this TV spot is sure to leave audiences entertained and motivated.
Description:The TV spot begins inside a bustling office, where we are introduced to our protagonist, Michael, a hardworking individual determined to scale the corporate ladder. Michael is diligently working at his cluttered desk, wearing Dockers Smart 360 Flex pants, showcasing their superior comfort and flexibility effortlessly.
As the camera follows Michael through his workday, we witness his encounters with various colleagues, each representing different stereotypes often found in office environments. There's the overly confident intern, the witty office prankster, and the ever-stressed manager, all playing crucial roles in shaping Michael's journey.
The pivotal moment occurs during a lunch break, where Michael overhears a conversation between his colleagues discussing tips on how to get a raise. Eager to learn the secret, Michael joins in without hesitation to absorb the valuable advice being shared.
The scene transitions to a humorous yet insightful montage, showcasing Michael's attempts to apply these tips in his daily life. From adopting a confident posture during meetings to skillfully negotiating deadlines with his manager, Michael embraces each piece of advice with unwavering determination. Throughout the montage, the Dockers Smart 360 Flex pants remain an unwavering constant, symbolizing Michael's reliability and adaptability in the workplace.
The climax of the TV spot occurs as Michael, armed with newfound confidence and competence, is called into his manager's office. Through a blend of compelling dialogue and comedic moments, we witness Michael skillfully articulate his achievements, drawing upon the lessons he had learned during the lunch break conversation. The scene builds tension as Michael anxiously awaits his manager's response, leaving the audience on the edge of their seats.
The resolution comes with a twist, as Michael's manager unexpectedly acknowledges his efforts, not only granting him the raise he had hoped for but also commending him for his outstanding performance. This unexpected turn of events serves as a powerful reminder that hard work, determination, and a touch of humor can yield incredible results.
The TV spot concludes with a powerful message displayed on the screen: "Dockers Smart 360 Flex: Be comfortable, be versatile, be successful."
Conclusion:Dockers Smart 360 Flex TV spot, 'How to Get a Raise,' combines humor, relatable characters, and valuable career advice to create an engaging and inspiring advertisement. By cleverly showcasing the comfort and versatility of Dockers Smart 360 Flex pants, this TV spot leaves viewers entertained while motivating them to excel in their workplaces. Through the journey of protagonist Michael, this advertisement portrays the importance of hard work, adaptability, and confidence in achieving professional success.
Dockers Smart 360 Flex TV commercial - How to Get a Raise produced for Dockers was first shown on television on August 31, 2017.
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