Mr. Peanut - full name Bartholomew Richard Fitzgerald-Smythe - was born in 1916, when schoolboy Antonio Gentile submitted his design for an anthropomorphic peanut mascot to a Planters contest. He served as the company's symbol up until his death, going through many iterations over the intervening decades.

1916. The MR. PEANUT® character was born when schoolboy Antonio Gentile submitted his sketch to win the PLANTERS® brand contest for a brand icon. A commercial artist later added a top hat, a monocle and a cane.

Peanut is one of the best known icons in advertising,” said Hess. “But he also has been along for quite some time and isn't necessarily one of the most relevant and contemporary out there.” It was that thinking that led Planters to be open to the idea of killing off - and bringing back to life - its beloved mascot.

"The Power is in the Peanut"

Bartholomew Richard Fitzgerald-Smyth Peanut, full name Bartholomew Richard Fitzgerald-Smyth, is a paradoxical combination of southern agriculture and Virginia aristocracy. His cane, monocle, and white gloves obscure his ambiguously sepia-toned body.

Gentry, also known as the "planter class," is a term associated with colonial and antebellum North Carolina and other southern states that refers to an upper middle class of wealthy gentlemen farmers who were well educated, politically astute, and generally came from successful families.

PEANUT® character. He's a nut of substance and quality. He will push you to be better because if you know better, you will be better.

It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign.

After just seven months of grape-vining and twerking in his digital nursery, Baby Nut transformed into Peanut Junior, a 21-year-old legume who brazenly flouted masking guidelines at his local watering hole.

The phrase 'For Peanuts' means to do something for very little or no pay. Example of Use: “The students had very little money and were willing to work for peanuts.”

Charles Schulz's strip titled "Li'l Folks" had been accepted for syndication by United Feature Syndicate, but the company felt the name was too similar to two other comic strips, "Li'l Abner" and "Little Folks." The United Feature Syndicate then settled on the name "Peanuts," hearkening back to the peanut gallery ...

Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident.