Campbell's Soup is an American food brand that has been a household name for over a century. Founded in 1869 by a fruit merchant named Joseph Campbell and an icebox manufacturer named Abraham Anderson...
In the captivating TV spot titled "Diversion," Campbell's Homestyle Soup takes viewers on a thrilling and unexpected journey. The commercial begins with a seemingly ordinary day in a bustling city. People walk hurriedly on the streets, going about their daily routines. Everything appears mundane, until a mischievous squirrel enters the scene.
As the squirrel scampers across the sidewalk, it spots a delivery truck loaded with cases of Campbell's Homestyle Soup. Intrigued by the delicious aroma that emanates from the boxes, the squirrel devises a clever plan. It quickly grabs a can and dashes away, embarking on a mission to safeguard its newfound treasure.
The commercial takes an adventurous turn as the squirrel navigates through various obstacles, showcasing its agility and determination. It zigzags through a crowded park, across rooftops, and even dashes through bustling cafes while avoiding the bewildered stares of onlookers.
Meanwhile, the delivery driver, who notices the missing can, begins a wild chase after the squirrel. With each twist and turn, the commercial captures the excitement and anticipation, keeping viewers on the edge of their seats.
As the chase reaches its climax, the squirrel cleverly ducks into an open apartment window, slyly evading the determined delivery driver. Inside, it discovers a cozy, homely setting, where a woman is preparing a warm meal. Encouraged by the aromatic essence of Campbell's Homestyle Soup, she smiles warmly as she opens the window, inviting the squirrel inside.
The commercial ends with a heartwarming scene, as the squirrel perches near the woman, feasting on a bowl of Campbell's Homestyle Soup. The tagline appears on the screen, emphasizing the comforting and homely nature of the soup, saying, "Campbell's Homestyle Soup—Feel at Home."
Through its imaginative and adventurous storyline, "Diversion" effectively captures the essence of Campbell's Homestyle Soup. It showcases the brand's commitment to providing delicious, home-cooked meals that warm both the body and soul. This TV spot demonstrates that even a mischievous squirrel can find comfort and satisfaction in Campbell's Homestyle Soup, making it a product that truly brings a sense of home to any mealtime.
Campbells Homestyle Soup TV commercial - Diversion produced for Campbell's Soup was first shown on television on September 16, 2013.
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