, Lionel Messi, Jayson Tatum, Bryce Harper, Sydney McLaughlin and Elena Delle Donne).

Seven years later, Tatum is among the NBA's biggest stars as the leading scorer for the Boston Celtics. And the sports drink company hasn't forgotten about him. Gatorade announced Thursday that Tatum will be the face of the brand's first ad campaign of 2023, showing off his love for both video games and basketball.

To mark the occasion, Fast Twitch debuts a new campaign that strategically connects with athletes and fans of the NBA, WNBA, and MLB, unveiling a roster of incredible athletes including Zion Williamson, Kahleah Copper, and Francisco Lindor.

On October 2, 1965, a team of scientists invent Gatorade, a sports drink to quench thirst, in a University of Florida lab. The name "Gatorade" is derived from the nickname of the university's sports teams. Eventually, the drink becomes a phenomenon and makes its inventors wealthy.

Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest version of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice.

A New Energy Drink from Gatorade​ Available in 6 great flavors: Strawberry Watermelon, Cool Blue, Glacier Freeze, Tropical Mango, Orange, Strawberry Lemonade​ 200mg caffeine to help ignite power and athletic performance​ Electrolytes.

Fast Twitch is formulated with 200mg of caffeine per serving to help ignite power and performance. 100% daily value for vitamins B6 and B12 per serving. Contains 200mg of caffeine and less than 2g of sugar per serving. Made with no artificial flavors or colors from artificial sources.

Gatorade is an electrolyte-rich drink that helps replace electrolytes that are lost in the body during exercise. Electrolytes can be lost through sweat and urine, and are used in daily bodily functions such as regulation of the nervous system.

Gatorade was developed to replace crucial electrolytes and carbohydrates while hydrating at the same time. While it's marketed as a sports drink, athletes aren't the only ones drinking Gatorade. Children drink it at lunch or after soccer practice, and it's even developed a reputation as a hangover cure.

Gatorade started as a drink for athletes. It was designed to quickly replace electrolytes during a competition. It had no sugar. Over the years the manufacturer realized that adding sugar made it appeal to children.

Gatorade was developed to replace crucial electrolytes and carbohydrates while hydrating at the same time. While it's marketed as a sports drink, athletes aren't the only ones drinking Gatorade. Children drink it at lunch or after soccer practice, and it's even developed a reputation as a hangover cure.

Gatorade, because of its electrolyte content, helps to restore the lost electrolytes and keep a person hydrated, during intense activity. It can also replace electrolytes, during times of illness, such as stomach viruses. Gatorade was designed to help serious athletes perform better on the field.