DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores.

Bruce Willis Bruce Willis Stars in Commercial for 'Die Hard' Car Batteries.

Die Hard1988Die Hard 21990Die Hard with a Vengeance1995Live Free or Die Hard2007A Good Day to Die Hard2013McClane Die Hard/Movies

The 1988 film Die Hard(1) is one of the most influential and popular action films of all time. What makes this movie so good and so popular? Although Die Hard has many clever and suspenseful action scenes, the deeper reason for its greatness is the cleverness and layers in its premise.

1967 DieHard revolutionized the automotive battery category when it launched in 1967, and has continued to be a leader in the category. In 2019, The DieHard brand was pivoting to expand into new categories to take advantage of being a strong, 50 year old iconic American brand.

1967 1967 – 1975 It took nine years of intense research and more than one million dollars for Sears to develop the DieHard - America's most innovative automotive battery - tested, proven and guaranteed to deliver across any circumstance.

Nothing Lasts Forever Die Hard is a 1988 American action film directed by John McTiernan and written by Jeb Stuart and Steven E. de Souza, based on the 1979 novel Nothing Lasts Forever by Roderick Thorp.

Take nothing for granted. Stay alert and open to new experiences. Whether it's a seemingly insignificant detail or a seemingly obvious mistake, nothing should ever be overlooked when it comes to safety. Take a step back and think creatively instead of using brute force to get things done sometimes.

New York City policeman John McClane (Bruce Willis) is visiting his estranged wife (Bonnie Bedelia) and two daughters on Christmas Eve. He joins her at a holiday party in the headquarters of the Japanese-owned business she works for. But the festivities are interrupted by a group of terrorists who take over the exclusive high-rise, and everyone in it. Very soon McClane realizes that there's no one to save the hostages -- but him.Die Hard / Film synopsis

And you need that charm because Die Hard is all about doing the right thing. If we think of our favorite Christmas movies, we can see recurring themes - kindness, selflessness, family, empathy. All these are present in Die Hard more than in any other action film.

and Mike Claman are correct, the title is a dual statement about John McClane refusing to give up and being hard to kill off. The title refers to the villains, not John McClane. Start with the most recent Die Hard and work your way back. The fourth film was called Live Free or Die Hard.

Die Hard was filmed in and is set in Los Angeles, but a latermovie in the series (Die Hard 3) is set in New York City.