What the General Electric TV commercial - Olympics: Seeing Flight Differently is about.

General Electric's TV Spot, 'Olympics: Seeing Flight Differently' is a captivating and inspiring advertisement that highlights the company's innovative and pioneering spirit. The ad was created in honor of the Olympic Games and celebrates the spirit of all athletes who push boundaries and strive for excellence.

The ad opens with a shot of an airplane soaring high above the clouds, accompanied by a voiceover that talks about the thrill of flight, and what it means to those who seek it. The spot then cuts to various shots of athletes from all walks of life, engaging in various sports, including track and field, gymnastics, and swimming. The footage is interspersed with stunning shots of planes in flight, showcasing GE's cutting-edge technologies in action.

Throughout the ad, the voiceover continues to explain how GE's technologies have revolutionized the world of flight, improving safety, speed, and efficiency. The message is clear – just as GE has changed the way we see flight, so too can athletes change the way we see sports, breaking records, and scaling new heights.

The TV spot is inspiring and well-executed, successfully weaving together an Olympic theme with GE's technological prowess. By blurring the lines between athletes and aviators, GE has created a powerful and memorable campaign that highlights the company's innovative spirit. The ad is a great example of how creativity can be used to bring together seemingly disparate themes and create something truly stunning.

General Electric TV commercial - Olympics: Seeing Flight Differently produced for General Electric was first shown on television on July 24, 2021.