KitKat is a beloved confectionery company known for its famous chocolate wafer bars. Founded in 1935 by the British company Rowntree's, KitKat has since become a global brand, captivating chocolate lo...
The KitKat TV Spot titled 'Library Break' is a humorous and entertaining commercial that was launched by the KitKat chocolate company as part of their advertising campaign.
The ad features a group of people sitting in a library, all silently studying and working on their laptops. The setting is calm and quiet, with the occasional sound of a page being turned or fingers tapping on keyboards. Suddenly, one of the students decides to take a break and reaches for her KitKat bar. As she opens the wrapper, the sound of the chocolate bar breaking reverberates through the library, disrupting the silence and catching the attention of other students.
Before long, everyone in the library is surreptitiously unwrapping a KitKat bar and taking a break from their studies. The scene quickly turns chaotic as the students start to realize that everyone else has a KitKat hidden away in their bag or pocket. They begin to exchange secret nods and gestures, swapping chocolate bars and sneaking bites while trying to avoid being caught by the stern-looking librarian.
The commercial is a playful and exaggerated take on the idea of the mid-study snack break, and the KitKat chocolate serves as a unifying force that brings everyone in the library together. The ad is well-crafted, with a humorous script and excellent sound design that makes the sound of the chocolate breaking particularly satisfying to hear.
Overall, the Library Break KitKat TV Spot is an enjoyable and light-hearted commercial that effectively promotes the product while also entertaining the viewer.
KitKat TV commercial - Library Break produced for KitKat was first shown on television on July 10, 2016.
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