What the TaxSlayer.com TV commercial - Sidewalk Hero is about.

TaxSlayer.com TV Spot, 'Sidewalk Hero'

[Scene: A bustling city sidewalk]

As the camera pans across a busy city sidewalk, we see a diverse group of individuals going about their day. The hustle and bustle of city life is evident in the honking cars and the chatter of people passing each other. Amongst the chaos, our attention is immediately drawn to a unique character - the Sidewalk Hero.

[Description of the Sidewalk Hero]

The Sidewalk Hero is a charismatic and confident individual dressed head-to-toe in a striking superhero costume. Clad in a form-fitting spandex suit with vibrant colors, the Sidewalk Hero is hard to miss. With a cape waving behind them, they exude an air of excitement and adventure.

[Epic moments of the Sidewalk Hero in action]

As the TV spot continues, we witness the Sidewalk Hero making a difference in people's lives. With each scene, we uncover their remarkable abilities. A man struggling with his tie desperately calls out for help, and the Sidewalk Hero swoops in, effortlessly fixing it in a matter of seconds. A woman dropping all her groceries receives assistance as the Sidewalk Hero gracefully collects her items and saves her day. We even see the Sidewalk Hero tirelessly helping an elderly woman cross a busy street, while her smile lights up the scene.

[Highlighting TaxSlayer.com's role]

Throughout these heroic acts, a voiceover interjects, revealing the true identity of the Sidewalk Hero – a humble TaxSlayer.com customer. The voiceover explains that while TaxSlayer.com cannot turn its customers into actual superheroes, it does empower them to become financial superheroes. By providing an easy-to-use online tax filing platform, TaxSlayer.com allows individuals to confidently handle their taxes and save money.

[Closing scene]

In the final scene, we see the Sidewalk Hero removing their mask, revealing a relatable individual with a satisfied smile. They humbly walk away, blending into the crowd as ordinary but content. As the screen fades, the voiceover takes over once again, emphasizing the transformative power of TaxSlayer.com and inviting viewers to unleash their hidden superhero within.

[Tagline and call-to-action]

The TV spot ends with TaxSlayer.com's catchy tagline, "Unlock your inner superhero with TaxSlayer.com," as their website link and a toll-free number appear on-screen. The call-to-action encourages viewers to visit TaxSlayer.com and experience the financial empowerment that can turn even the most ordinary person into a true hero.

Synopsis:

TaxSlayer.com's TV spot, 'Sidewalk Hero,' introduces us to a lively city sidewalk where a uniquely dressed character, the Sidewalk Hero, captures our attention. This superhero-like figure effortlessly solves everyday problems faced by people on the street. The voiceover reveals that the Sidewalk Hero is actually a TaxSlayer.com customer who, like us, is an everyday individual. TaxSlayer.com's role in the narrative is then highlighted, showcasing how it empowers individuals to become financial superheroes through easy online tax filing. The TV spot concludes by encouraging viewers to visit TaxSlayer.com and unlock their own inner superhero.

TaxSlayer.com TV commercial - Sidewalk Hero produced for Tax Slayer was first shown on television on January 3, 2017.