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American Express Super Bowl 2014 TV commercial - Intelligent Security
American Express

American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...

What the American Express Super Bowl 2014 TV commercial - Intelligent Security is about.

American Express Super Bowl 2014 TV commercial - Intelligent Security

In the exhilarating American Express Super Bowl 2014 TV spot titled "Intelligent Security," viewers were taken on a captivating journey that showcased the cutting-edge advancements in security technology. With the ever-growing concern regarding the safety of personal information in the digital age, American Express sought to reconfirm their commitment to protecting their cardholders.

The commercial opens with a montage of bustling city streets, where individuals are surrounded by a myriad of security measures. From embedded fingerprint scanners to retina recognition systems, it becomes evident that technology has stepped into the forefront of guarding against potential threats.

As the scene transitions, we are introduced to a series of gripping scenarios that depict everyday moments where security is essential. A mother purchases groceries for her family while confidently using her American Express card, knowing she is protected. A young professional seamlessly navigates through a bustling airport, relying on the intelligent security systems to keep her personal information secure. Each scene is carefully crafted to emphasize the peace of mind that American Express cardholders can have in the face of potential risks.

The highlight of the TV spot comes when a sophisticated heist is attempted on a luxurious resort. Clever thieves employ various techniques to bypass traditional security measures. However, the moment they try to compromise an American Express transaction, the situation takes an unexpected turn. The state-of-the-art intelligent security system embedded within American Express cards instantly detects the fraudulent activity, halting the theft in its tracks. The thieves' expressions of disbelief only serve to emphasize the power of this innovative system.

The commercial concludes with a powerful message: "American Express, protecting your every transaction." This assurance reinforces American Express' dedication to safeguarding their cardholders' financial well-being, going beyond what is expected to provide top-tier security.

The American Express Super Bowl 2014 TV spot, 'Intelligent Security,' successfully captivated audiences with its depiction of advanced security systems in action. By highlighting the real-world applications of intelligent security, American Express reaffirmed its position as a trusted partner in protecting consumers' financial interests. This commercial served as a reminder that, in a digital world filled with potential risks, American Express stands as a stalwart defender of cardholder peace of mind.

American Express Super Bowl 2014 TV commercial - Intelligent Security produced for American Express was first shown on television on February 1, 2014.

Frequently Asked Questions about american express super bowl 2014 tv spot, 'intelligent security'

As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video.

The first Super Bowl commercial was Ben Affleck and Jennifer Lopez in the Dunkin Donuts ad which featured Ben working the drive-thru and JLO coming through to get a glazed donut and take him home.

Approximately $500 million in ad revenue is generated during one Super Bowl night. There are approximately 70 ads during the hottest sports night of the year.

2002 Ads [VIDEO]

  • Budweiser – “Ground Zero Clydesdale Salute”
  • Bud Light – “RoboBash”
  • Charles Schwab – “Retirement with Barry Bonds and Hank Aaron”
  • Levis – “Crazy Legs”
  • Pepsi – “Generations”
  • Visa Check Card – “7 Degrees”
  • Bud Light – “Satin Sheets”
  • ETrade – “Monkey Musical”

With more than 79k mentions during the game, Coinbase's ad was mentioned on social more than any other ad during the 2022 Super Bowl. This ad simply featured a floating QR code that was reminiscent of an old screensaver.

Say has spent 100. Million dollars in total so far but that's just a fraction of the billion dollars they plan to spend. In three years so it's not the last we've seen of it.

$7 million Rising Costs Super Bowl in-game ad spots first cracked the $1 million mark in 1995. This year, brand marketers will pay a record $7 million ($233,333 per second) for in-game spots during Fox Sports' telecast of Super Bowl 57 on Feb. 12.

The top 10 Super Bowl 57 commercials, according to USA TODAY Ad Meter

  • Workday: "Rockstar" (5.91)
  • Disney: "Disney100 Special Look" (5.92)
  • He Gets Us: "Be Childlike" (5.97)
  • T-Mobile: "Neighborly" (6.00)
  • Bud Light: "Bud Light Hold | Easy To Drink, Easy To Enjoy" (6.04)
  • PopCorners: "Breaking Good" (6.26)

The company that has purchased the most Super Bowl commercials of all time is Budweiser, with 142 Super Bowl ads since the very first Super Bowl game was played in 1967, the most of any company by far.

Google's "Loretta" and Amazon's "Before Alexa" Super Bowl 2020 ads tied as most expensive Super Bowl commercials ever as of January 2021, with a cost of 16.8 U.S. million dollars.

Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.

Amazon Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history.

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Actors

Actors who starred in American Express Super Bowl 2014 TV Spot, 'Intelligent Security'

Claire Danes photo
Damian Cecere photo
Patrick Mckenzie photo
Agenices

Agenices of the American Express Super Bowl 2014 TV Spot, 'Intelligent Security'

American Express Super Bowl 2014 TV commercial - Intelligent Security
mcgarrybowen

Mcgarry Bowen LLC is a marketing solutions company with a focus on problem-solving. The company specializes in writing and editing, and has a team of talented professionals who are dedicated to buildi...

American Express Super Bowl 2014 TV commercial - Intelligent Security
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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