What the Café Bustelo TV commercial - Domino is about.
Café Bustelo's TV spot 'Domino' is a creative and engaging advertisement that brilliantly captures the essence of the brand's rich coffee culture. The ad opens on a group of friends sitting around a table, chatting and laughing as they play the game of dominos. Suddenly, one of the friends pours a cup of delicious Café Bustelo coffee, and the aroma fills the air, immediately drawing everyone's attention.
As the group enjoys their coffee, the domino game intensifies, and the players become more competitive. However, despite their fierce rivalry, the group never loses sight of the real reason they are there: to enjoy each other's company and the pleasures of a good cup of coffee.
The spot does an excellent job of highlighting the strong sense of community that surrounds Café Bustelo's coffee culture. Whether it's a group of friends playing dominos or a family gathered around the kitchen table, Café Bustelo's brand is all about bringing people together and creating moments of harmony and joy.
Overall, the TV spot 'Domino' is a touching and persuasive advertisement that showcases Café Bustelo's commitment to creating coffee experiences that are as rich in flavor as they are in human connection. It is a beautiful reflection of the brand's deep-seated values and a testament to the power of good coffee to unite and inspire.
Café Bustelo TV commercial - Domino produced for
Café Bustelo
was first shown on television on September 12, 2022.
Frequently Asked Questions about café bustelo tv spot, 'domino'
Going back to the beginning of Café Bustelo history, this Cuban-style coffee was founded by Gregorio Menendez Bustelo. Born in Galicia, Spain, Bustelo moved to Cuba as a young man and fell in love with the country's rich, dark-roasted coffee.
The company remained successful throughout the 20th century, and was known for its distinctive yellow and red cans. Café Bustelo was purchased by Rowland Coffee Roasters of Miami in 2000. Rowland was acquired by the Cuban American Souto family the same year, and sold to the J.M. Smucker Company in 2011.
The founder of the business, Gregorio Menendez Bustelo, was a Spanish transplant. Born in Spain's Asturias region in 1894, he was an émigré who had also experienced life in the Latin Caribbean. Gregorio spent time in Cuba, where he discovered the joys of the land's dark roast.
This particular Café Bustelo blend is a unique regionally sourced roast from México and other Latin American countries, rooted in the craft and culture of its origins. It will provide you a smooth and full-bodied coffee that stands out with or without cream and sugar - always pure and flavorful, like no other.
Cafe Bustelo is a brand of coffee nearly a century old, currently acquired and owned by J.M. Smucker Corporation. They are known for their rich, strong-bodied coffees and Cuban influence.
Over the years, Souto, his father, and two brothers grew the company, which included the brands Cafe Bustelo and Cafe Pilon, into a company whose sales surpassed $110 million in 2010. In 2011, Souto and his siblings sold the brands and company operations to J.M. Smucker Co. for $360 million.
Café Bustelo is an American owned (by the giant food corporation, J. M. Smucker of the USA) and advertises itself as “Latin Inspired,” but it is a big coffee company that predominantly buys beans where the pricing is best.
J.M. Smucker controls about 26% of the U.S. at-home coffee category. The company owns three of the eight biggest brands in coffee: Folgers, Café Bustelo and CPG packaged Dunkin'.
Café Bustelo is best served hot, just like regular coffee. It's best to drink it immediately after making it in either a drip coffee maker or on the stove.
Bustelo, definition, Bustelo, meaning | English dictionary
n. something excellent, impressive.
Arabica
The coffee beans harvested in Puerto Rico, are in its majority the Arabica type. These beans feature a sweet and chocolate-like taste that many are fond of. Its most popular varieties are Bourbon, Typica, Pacas, Catimor and limani. Arabica coffee contains many oils and natural sugars.
Café Bustelo contains a higher level of caffeine compared to many other coffee brands, specifically because it includes Robusta beans in its blend. Each serving contains approximately 150 mg of caffeine, whereas a comparison like Folgers contains 112 mg for the same serving size.