TripAdvisor is a renowned online travel platform that provides a wide range of travel-related information and services to millions of users around the world. Founded in February 2000 by Stephen Kaufer...
Title: "A Price That Fits: Trip Advisor's TV Spot"
Introduction:In the modern world of travel, finding the perfect balance between affordability and quality is crucial. Trip Advisor, a renowned online travel platform, understands this dilemma all too well. In their captivating TV spot titled "A Price That Fits," Trip Advisor embraces the challenge of finding the perfect vacation within a reasonable budget. This advertisement highlights how Trip Advisor is committed to helping travelers unlock incredible experiences at prices that fit their individual pockets.
Plot Summary:The TV spot begins with a panoramic view of a lush tropical island, where palm trees sway gently under a clear blue sky. A sense of wanderlust immediately fills the viewer's mind. A young couple is shown standing on a pristine beach, mesmerized by the beauty surrounding them. They represent the millions of travelers dreaming of their next adventure.
As the camera zooms in on the couple, a narrator's voiceover begins, capturing the essence of the couple's desire for an unforgettable vacation. The narrator states, "We all have that dream destination in mind, the one that makes our heart skip a beat. But is it possible to make that dream a reality without breaking the bank?" This question sets the stage for the central theme of the advertisement.
Next, the couple is shown browsing through Trip Advisor, their faces reflecting a mixture of excitement and skepticism. They flick through numerous options, exploring different hotels, flights, and activities, all the while discussing various price ranges. The editing cleverly showcases the ease and convenience of using the Trip Advisor app or website.
While the couple initially seems overwhelmed, their expressions change as they discover how Trip Advisor helps them tailor their dream vacation to fit their budget. The screen transitions to colorful graphics, showcasing Trip Advisor's advanced search filters, pricing information, and real traveler reviews. The couple can now picture themselves on that tropical island, confident that they can afford the journey.
The TV spot then focuses on a montage of the couple's travel experiences. From lounging on white sandy beaches to exploring vibrant local markets, they revel in the joy of their perfectly planned vacation. The narration continues, underscoring Trip Advisor's commitment to helping travelers find that "price that fits" by providing an array of options without sacrificing quality.
The commercial concludes with the couple sitting on the beach, smiling contently as the sun sets behind them. The Trip Advisor logo appears on the screen, accompanied by the tagline, "Unlock your dream getaway at a price that fits."
Impact:Trip Advisor's TV spot, "A Price That
Trip Advisor TV commercial - A Price That Fits produced for TripAdvisor was first shown on television on October 18, 2017.
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