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Advertisers of the TurboTax Absolute Zero TV Spot, 'Guzman' Featuring Luis Guzmán

TurboTax Absolute Zero TV commercial - Guzman
TurboTax

TurboTax is a software company that provides a range of financial tools and services to help individuals and businesses with tax preparation. Founded in the 1980s, TurboTax has emerged as one of the l...

What the TurboTax Absolute Zero TV commercial - Guzman is about.

TurboTax Absolute Zero TV commercial - Guzman

TurboTax, the popular tax preparation software, has launched a new TV spot that features the talented actor, Luis Guzmán. The commercial is titled "TurboTax Absolute Zero: Guzman" and is aimed at promoting the company's free tax filing services. The commercial features Guzman, a well-known actor famous for his roles in popular films such as Traffic and Boogie Nights.

The TV spot begins with Guzmán entering a cafe, where a random guy approaches him, asking for advice on how to file his taxes. Guzmán then breaks out into a song-and-dance routine that promotes TurboTax's free file option - a service that allows Americans with an adjusted gross income of $39,000 or less, to file their federal and state taxes for free.

The commercial is a creative take on promoting TurboTax's free tax filing services. The use of Luis Guzmán adds an element of humor and entertainment that makes the spot engaging, and it provides a fresh perspective on a typically mundane topic. The song-and-dance routine is catchy and memorable, helping to make the advertisement more impactful and memorable for those who see it.

Overall, TurboTax has successfully captured the attention of customers who may be worried about the complicated process of filing their taxes. The commercial's use of humor, music, and a popular actor help to sell the brand's message, which is that TurboTax makes the tax filing process easy, accessible, and affordable for everyone.

TurboTax Absolute Zero TV commercial - Guzman produced for TurboTax was first shown on television on January 31, 2018.

Frequently Asked Questions about turbotax absolute zero tv spot, 'guzman' featuring luis guzmán

To take advantage of TurboTax Absolute Zero, you must be one of the 60 million Americans who file a 1040EZ or 1040A. That means you have a taxable income of $100,000 or less and you claim the standard deduction rather than itemizing deductions. That's 60 million taxpayers that could qualify!

$73,000 Every taxpayer who earns up to $73,000 qualifies for the IRS Free File program, but outside of that, several services extend free filing to taxpayers who meet specific requirements.

Who qualifies for Free File? If your adjusted gross income was $73,000 or less in 2021, you can use free tax software to prepare and electronically file your tax return, according to IRS instructions online for the 2021 tax season. If you earned more, you can use Free File forms.

The TurboTax Free File program is required as part of the IRS Free File program. To qualify for the TurboTax Free File, you must make under $34,000 per year. You are eligible if you make less than $34,000 and: Work full time.

If you have a simple tax return, you can file for free yourself with TurboTax Free Edition, or you can file with TurboTax Live Assisted Basic or TurboTax Live Full Service Basic at the listed price. A simple tax return is one that's filed using IRS Form 1040 only, without having to attach any forms or schedules.

Intuit will pay restitution to nearly 4.4 million consumers who used TurboTax's Free Edition during tax years 2016 through 2018. These customers were told that they had to pay for the service despite being eligible to file for free via the IRS Free File Program offered through TurboTax, according to the announcement.

In March 2022, during the first tax season in which TurboTax did not participate in the Free File program, the FTC sued Intuit over deceptive ads for its so-called “Free” edition. Intuit disputed the FTC's arguments but agreed to pull the ads in question for the remainder of tax season.

It is possible to file for free through TurboTax - but there are a slew of requirements you must meet. For example, TurboTax Free Edition, TurboTax Live Basic, and TurboTax Live Full Service Basic are all free right now - but only if your return is simple.

Even though TurboTax has left the IRS Free File project, it does still have no-cost options. It is possible to file for free through TurboTax - but there are a slew of requirements you must meet.

These consumers received a payment automatically, without needing to file a claim. Payments were made by check, and were mailed throughout May 2023. The amount each consumer received is based on the number of tax years for which they qualify. Most consumers received between $29 and $30.

You should have also received an email from the settlement fund's administrator. Most people are expected to receive a check for about $30, though some may receive up to $85.

“TurboTax's predatory and deceptive marketing cheated millions of low-income Americans who were trying to fulfill their legal duties to file their taxes,” said New York Attorney General Letitia James in a press release.

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Watch TurboTax Absolute Zero TV Commercial, 'Guzman'

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Actors

Actors who starred in TurboTax Absolute Zero TV Spot, 'Guzman' Featuring Luis Guzmán

Luis Guzman photo
Agenices

Agenices of the TurboTax Absolute Zero TV Spot, 'Guzman' Featuring Luis Guzmán

TurboTax Absolute Zero TV commercial - Guzman
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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TurboTax Absolute Zero
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