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GEICO TV commercial - Great Wall: Did You Know
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - Great Wall: Did You Know is about.

GEICO TV commercial - Great Wall: Did You Know

GEICO TV Spot, "Great Wall: Did You Know," is a hilarious and informative commercial that highlights the company's commitment to saving people money on car insurance. The ad showcases a group of tour guides discussing the history of the Great Wall of China, with one guide surprising the others with his knowledge of GEICO's online services.

The commercial opens with the tour guides standing in front of the Great Wall, with one guide explaining the history of the landmark. However, he is quickly interrupted by another guide who reveals that he has just discovered GEICO's online services. The first guide is taken aback by this revelation and asks the second guide to elaborate on what he means.

The second guide proceeds to explain that with GEICO's online services, customers can manage their policies, pay bills, and get quotes all from the comfort of their homes. He also mentions that GEICO offers 24/7 customer service and discounts for good drivers.

Throughout the commercial, the other tour guides are visibly amused by the second guide's seemingly random knowledge of GEICO's car insurance services. However, his expertise on the matter proves to be informative and helpful for anyone watching the commercial.

Overall, GEICO TV Spot, "Great Wall: Did You Know," is a lighthearted and informative commercial that showcases the company's commitment to providing customers with affordable and accessible car insurance services.

GEICO TV commercial - Great Wall: Did You Know produced for GEICO was first shown on television on August 3, 2014.

Frequently Asked Questions about geico tv spot, 'great wall: did you know'

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

actor Will Arnett A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot. The Geico gecko has a new sidekick - though neither of them appear too pleased with the arrangement.

10 best Geico commercials for a good laugh

  • Unspeakable Family (2015)
  • Crushed Pottery (2018)
  • Scheduling Standoff (2022)
  • The Gecko Takes a Stroll (2021)
  • Rebel Rene (2022)
  • Life in a Victorian Home (2022)
  • Open Floor Plan Problem (2022)
  • The Gecko Makes a Connection (2021)

The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared. Successful ad campaigns from the past have proven animals create a strong connection between customers and companies.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

After purchasing a majority of GEICO's shares in 1996, Berkshire Hathaway began a huge national advertising campaign for GEICO - which actually stands for Government Employees Insurance Company. The acronym was often mispronounced as "gecko" so marketing rode that wave and in 2000, the gecko character was born.

It depends. If it's a non-Union commercial, the actor was probably paid on a buyout, meaning they got a lump sum and do not receive per-use residuals. If it's union, different kinds of usage are paid differently. National broadcast network usage is paid per-use (so we get paid every time it airs.)

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

Here are the ads that make you laugh, cry, think, and feel.

  • Apple – “1984” (1984)
  • Tootsie Pop – “How Many Licks?” (1968)
  • Coca-Cola – “Meet Joe Greene” (1979)
  • Budweiser – “Whassup?!” (1999)
  • McDonald's – “The Showdown” (1993)
  • Old Spice – “The Man Your Man Could Smell Like” (2010)
  • Life Cereal – “Mikey Likes It” (1978)

Liberty Mutual's New Car Replacement commercial was by far the most advertised service on national TV in the U.S. in the measured period. IdenTV calculated that the ad appeared on television nearly 23 thousand times in a span of one quarter - that's an average of 250 airings per day.

The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials. He is an animated gecko with a Cockney accent, and has been voiced by various voice actors over the years.

The premise of the commercials is that using GEICO's website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors.

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Actors

Actors who starred in GEICO TV Spot, 'Great Wall: Did You Know'

Alison Martin photo
Helen Eigenberg photo
Henry T. Yamada photo
Norman De Buck photo
Tod Nakamura photo
Agenices

Agenices of the GEICO TV Spot, 'Great Wall: Did You Know'

GEICO TV commercial - Great Wall: Did You Know
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - Great Wall: Did You Know
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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