SIGNATURE OLED R is a work of art fit for your luxury lifestyle, with a TV that appears when you need it and disappears when you don't. The display rolls out to three different heights - each with a unique purpose, all with a stylish look that complements your space.

In 2013 LG launched its OLED TVs which was quickly a hit in the television market. It was the beginning of what was to become “the best selling” success story.

OLED TVs: LG OLED TVs' pixels emit their own light, allowing for perfect black, a billion rich colors and infinite contrast for a viewing experience like no other.

It has a thin, flexible 65-inch OLED screen. The "wow factor" is the TV's ability to roll down into its housing unit when you're not watching a movie or playing a video game in 4K. It also comes with a sound system with Dolby Atmos and Sound Pro, and has Google Assistant and Amazon Alexa built-in for voice control.

There are cards for premium. Content where you'll find BBC iPlayer YouTube Netflix and LOVEFiLM smart world for the LG app store 3d. World for 3d videos on demand and smart.

65" LG SIGNATURE OLED R 65" Class Rollable 4K Smart TV w/ AI ThinQ® (64.5'' Diag)

LG OLED TVs have self-lit pixels that turn on and off to achieve perfect black and infinite contrast. LED and Mini LED TVs use backlights that are not self-emissive. This means they can't create perfect black and can also suffer from the halo effect.

OLED stands for organic light-emitting diode and is one of the newer technologies available for TVs and other digital displays. OLED is what technology professionals call an “emissive” technology because it uses millions of pixels that emit their own light rather than relying on a separate backlight.

OLED TV technology requires no backlight and lights up each individual pixel for perfect color and contrast control. This one-by-one approach to lighting the screen delivers incredible detail and an outstanding color spectrum, without the exaggeration or quality loss often seen via backlight.

LG's OLED technology offers a better picture in dark environments with near perfect blacks, although Samsung's QLED displays do better in bright rooms.

OLED displays have many advantages over traditional LCDs, like higher contrast ratios and better viewing angles. However, they also have disadvantages, such as shorter lifetime and vulnerability to humidity. In addition, AMOLEDs are more expensive than LCDs, so they may not be suitable for everyone's budget.

OLED TVs are at their best in darker rooms to show off their rich contrast capabilities. If you're looking for a TV for a home theater or for primarily nighttime viewing, OLED is the way to go. You'll be able to better see content with darker backgrounds and have better picture quality overall.