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Starbucks TV commercial - Our Place or Yours
Starbucks

Starbucks is an American multinational chain of coffeehouses and roastery reserves. It was founded in Seattle, Washington, in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker. The company operates...

What the Starbucks TV commercial - Our Place or Yours is about.

Starbucks TV commercial - Our Place or Yours

Starbucks is a well-known coffee chain that has been providing its customers with exceptional coffee and quality service for many years. Recently, the company released a TV spot called "Our Place or Yours," which showcases its commitment to providing customers with the best coffee experience, whether they're at home or in one of their stores.

The TV spot begins with a young woman sitting on a couch in her apartment, looking out the window, trying to motivate herself to get up and start her day. In the next scene, we see her walking into a Starbucks store, where she is greeted by friendly baristas who know her order by heart.

As she walks out of the store, coffee in hand, we hear a voiceover saying, "At Starbucks, we believe in starting your day off right, whether in our place or yours." We then see the same woman back in her apartment, savoring her coffee and enjoying the morning sun.

The TV spot highlights the idea that Starbucks is not just a coffee shop, but a place where customers can feel at home. The company wants its customers to know that they can always count on Starbucks to provide them with the ultimate coffee experience, whether in one of their stores or in the comfort of their own homes.

The "Our Place or Yours" TV spot is also a testament to Starbucks' commitment to quality and customer satisfaction. The ad showcases how the company values its customers, and it aims to consistently deliver a delightful coffee experience, no matter where they are.

In conclusion, the Starbucks "Our Place or Yours" TV spot emphasizes the company's dedication to providing its customers with exceptional coffee and customer service, no matter where they are. Whether a customer is in one of their stores or simply enjoying their coffee at home, Starbucks aims to always deliver the best coffee experience possible to its customers.

Starbucks TV commercial - Our Place or Yours produced for Starbucks was first shown on television on April 5, 2015.

Frequently Asked Questions about starbucks tv spot, 'our place or yours'

Sign up to track 188 nationally aired TV ad campaigns for Starbucks. In the past 30 days, Starbucks has had 207 airings and earned an airing rank of #1,635 with a spend ranking of #503 as compared to all other advertisers.

As far back as the mid-1990s, the company dabbled in television advertisements in some markets. More recently, it has run some TV ads for bottled beverages, but they weren't considered ads for the stores generally. Some Wall Street analysts have long believed that Starbucks should get into television in a bigger way.

More specifically, Starbucks tends to use mobile advertising as part of a multichannel marketing approach for seasonal and new products. Most recently, Starbucks used mobile ads that tied in with Twitter to promote its line of fall products (see story).

Short Answer: They haven't needed it. Word of mouth drove the business. AND... most of the ads you've seen featuring Starbucks have been done by partners like Kraft and Pepsi promoting Starbucks ice cream, bottled Frappuccino, whole beans, not ads for the stores.

Starbucks advertises its product through a multitude of mediums, including social media, TV spots, and ads. It's the combination of marketing media that makes their brand distinctive, and it's the consistent message that gets across every time that distinguishes them.

Product: High-quality products justify the premium pricing. They ensure that the coffee tastes better than its competitors. Their Barista Promise of fixing your drink if you don't like it has attracted the masses. Price: Starbucks sells their coffee at least 25% higher than other brands.

Promotion: From social media to TV to ads– the company uses various channels for marketing its products. The mix of marketing media makes them stand out. Compared to other major global brands like Apple, Starbucks spends the least on their marketing but can still make an impact.

Starbucks has implemented a multifaceted advertising strategy that combines traditional and digital channels to reach its target audience effectively. The company's advertising efforts are characterized by creative storytelling, visual appeal, and a focus on the overall customer experience.

Starbucks advertises its product through a multitude of mediums, including social media, TV spots, and ads. It's the combination of marketing media that makes their brand distinctive, and it's the consistent message that gets across every time that distinguishes them.

Promotion: From social media to TV to ads– the company uses various channels for marketing its products. The mix of marketing media makes them stand out. Compared to other major global brands like Apple, Starbucks spends the least on their marketing but can still make an impact.

Starbucks is a multinational company that enjoys its success from an innovative and unique marketing strategy. The strategy makes up of four pillars: Premium products, value-based pricing, uniquely designed stores, and word-of-mouth advertising.

Starbucks advertises its product through a multitude of mediums, including social media, TV spots, and ads. It's the combination of marketing media that makes their brand distinctive, and it's the consistent message that gets across every time that distinguishes them.

Videos

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Actors

Actors who starred in Starbucks TV Spot, 'Our Place or Yours'

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Agenices

Agenices of the Starbucks TV Spot, 'Our Place or Yours'

Starbucks TV commercial - Our Place or Yours
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Starbucks TV commercial - Our Place or Yours
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Products

Products Advertised

Starbucks Dark French Roast
Starbucks VIA
TV commercials

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