Blue Bunny Ice Cream is a brand of ice cream that has been delighting taste buds for over 100 years. It all started in 1913 when Fred H. Wells founded Wells Enterprises, Inc., a family-owned and opera...
Blue Bunny Load'd Cones TV Spot, 'Wrinkles' tells a story of how the classic ice cream cone can still be innovative and exciting. The commercial begins with an older woman named Betty, who reminisces about the days when ice cream cones only came in vanilla and chocolate flavors. Betty's friend, however, offers her a Blue Bunny Load'd Cone and tells Betty to try it. Betty is at first hesitant, but she takes her friend's advice and indulges in a Blue Bunny Load'd Cone. As she takes her first bite, wrinkles on her face begin to disappear as she enjoys the delicious new ice cream flavor.
The TV spot is excellent for several reasons. Firstly, it's a story that resonates with the target audience - Baby Boomers who are looking for something new and exciting to satisfy their sweet tooth. Secondly, it highlights the unique selling proposition of the Blue Bunny Load'd Cone - with its delicious mix-ins and toppings, the product offers a unique and indulgent ice cream experience. Finally, the commercial's creative execution is memorable - the shrinking wrinkles effectively drive home the point of how enjoyable the product is.
In conclusion, Blue Bunny Load'd Cones TV Spot, 'Wrinkles,' is a testament to creative storytelling and engaging advertising. It's a commercial that delivers the message of product innovation and indulgence in a fun and memorable manner, leaving a lasting impression on the viewers' minds.
Blue Bunny Loadd Cones TV commercial - Wrinkles produced for Blue Bunny Ice Cream was first shown on television on April 20, 2020.
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