What the Scope TV commercial - Gatito is about.
Scope TV Spot, 'Gatito' is an emotionally charged commercial that is aimed at showcasing the importance of dental hygiene. The TV spot features a young girl playing with her adorable kitten, which appears to be her only companion. The young girl is seen cuddling and caressing the kitten, while the sweet feline reciprocates with gentle purrs.
As the commercial progresses, the young girl is seen reaching out to feed her beloved kitten. However, a sudden flare up of bad breath forces the kitten to run away, leaving the girl confused and sad. This prompts the young girl to use Scope mouthwash, followed by a renewed attempt at feeding her beloved kitten.
Upon opening her mouth, a burst of fresh breath overwhelms the kitten with surprise and delight. The feline quickly returns to her master's lap, purring and cuddling affectionately. The TV spot ends with the message that good dental hygiene is important, as it not only positively affects one's social life but also improves the quality of relationships with our furry companions.
With its emotional appeal and cute visuals, the Scope TV Spot, 'Gatito' is aimed specifically at pet owners who value their relationships with their pets. The commercial brilliantly uses the love and affection between the young girl and her kitten to drive the message that dental hygiene is essential, not just for personal hygiene but also for social interaction and relationships.
Scope TV commercial - Gatito produced for
Scope
was first shown on television on July 27, 2014.
Frequently Asked Questions about scope tv spot, 'gatito'
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.
To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.
GRPs (Gross Rating Points) measure the size of an audience reached by a program and/ or schedule. It is the percentage of the target audience reached by a TV ad, multiplied by the frequency of its exposure during the schedule.
Why TV advertising? TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our daily routines.
The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”
Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.
Meaning of rating point in English
the number of people who watch or listen to a television or radio programme, expressed as a percentage of the total possible audience: One rating point equals 1% of the nation's 95.4 million households with televisions.
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Why TV advertising? TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our daily routines.
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