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E*TRADE TV commercial - Benedict Arnold
E*TRADE from Morgan Stanley

E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...

What the E*TRADE TV commercial - Benedict Arnold is about.

E*TRADE TV commercial - Benedict Arnold

Title: E*TRADE TV Spot: 'Benedict Arnold'

In this gripping and thought-provoking TV spot, E*TRADE presents a historical twist that aims to capture our attention and draw parallels to the world of finance. Set in the present day, with a nod to the past, "Benedict Arnold" sheds light on an individual facing a pivotal decision that could define their professional trajectory.

The commercial opens with a high-powered executive named Arnold (played by a talented actor) sitting alone in his office, surrounded by a luxurious corporate setting. As the camera zooms in on his face, a sense of internal conflict and hesitation is portrayed.

A voiceover narrates the story of Benedict Arnold, a name synonymous with betrayal, as images from the American Revolution flicker across the screen. The comparison is no accident—a similarity in choices made and risks taken exists between Arnold, once a respected general turned traitor, and our protagonist.

Arnold's dilemma lies in the decision to either play it safe within his current company or take a chance on a new opportunity with E*TRADE, symbolizing a break from conventional methods of financial management and investing. The tension builds as he weighs the potential risks and rewards, considering the consequences of his present actions on his future.

Dynamic visuals showcase the fast-paced nature of the financial world, reinforcing the urgency of Arnold's decision. Charts and graphs, displaying market volatility and fluctuating stock prices, are juxtaposed with Arnold's internal struggle. The imagery serves to emphasize the importance of calculated risks in the face of uncertainty.

As the commercial nears its climax, Arnold's resolve strengthens. He evaluates his options, recognizing the potential for growth and empowerment that E*TRADE offers. With a determined look in his eyes, he picks up the phone and makes that life-altering call, the catalyst for his transformation.

The ad concludes with a powerful and inspiring message, reinforcing E*TRADE's commitment to providing individuals with the tools and support needed to navigate the ever-changing world of finance. The tagline, "Seize opportunity. Rewrite your story," resonates with viewers, inviting them to step outside their comfort zones and consider the possibilities that await them.

E*TRADE's "Benedict Arnold" TV spot captures attention through its clever historical reference, effectively merging the past with the present to impart a powerful message about embracing change and taking calculated risks in the realm of finance.

E*TRADE TV commercial - Benedict Arnold produced for E*TRADE from Morgan Stanley was first shown on television on February 14, 2016.

Frequently Asked Questions about e*trade tv spot, 'benedict arnold'

This year, the baby was played by the grandson of Long Island success story Joy Mangano – entrepreneur and inventor of the Miracle Mop. Charlie, voiced by comedian and actor Pete Holmes, was the focus of the commercial – playing the father of the bride (also a baby).

Benedict Arnold betrayed the Continental Army to the British when he made secret overtures to British headquarters in May 1779 and, a year later, informed the British of a proposed American invasion of Canada.

While Arnold's betrayal was clear - he offered the British seizure of the military fortress at West Point, NY, in exchange for 10,000 pounds and a British military commission - what led up to that moment of betrayal is more complicated and less political than is often taught.

Historians have several theories about why Arnold became a traitor: greed; mounting debt; resentment of other officers; a hatred of the Continental Congress; and a desire for the colonies to remain under British rule. The September 21 meeting with British Major John Andre was a disaster for both men.

CHRYSLER COMMERCIAL: Borns, “Electric Love” The music supervisor reviews and selects music for the project, explained Andrea Matos, a music licensing representative at Castle Peak Music in Los Angeles. “Most of the searches I get from music supervisors are requests for songs with a specific lyric, genre, or tempo.

Kevin Bacon Kevin Bacon and his daughter Sosie will bring the “It's Time to Go Electric” campaign message alive through broadcast and social media commercials.

9 Things You May Not Know About Benedict Arnold

  • Arnold was a successful merchant and smuggler.
  • He fought in multiple duels.
  • Arnold was an early hero of the American Revolution.
  • He built one of the first American naval fleets.
  • Arnold's treason was fueled by more than just money.

Nathan Hale's Good students of history can quote Nathan Hale's last words: “I only regret that I have but one life to lose for my country.” Better students of history know that these words were never uttered.

Benedict Arnold Benedict Arnold Is America's Most Famous Traitor. But You Probably Don't Know His Whole Story. Illustration showing Major General Benedict Arnold (1741 - 1801) rallying the American troops and performing heroically during the Battle of Saratoga, during the American Revolutionary War, Oct. 7, 1777.

Portrait of Benedict Arnold.

  • Arnold was a successful merchant and smuggler.
  • He fought in multiple duels.
  • Arnold was an early hero of the American Revolution.
  • He built one of the first American naval fleets.
  • Arnold's treason was fueled by more than just money.

Early in the Revolutionary War General George Washington came to admire the military capabilities of Benedict Arnold. Arnold's brave actions at Quebec, Lake Champlain, and Saratoga won him many well-deserved battlefield laurels.

PopElectric Love / Genre

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Actors

Actors who starred in E*TRADE TV Spot, 'Benedict Arnold'

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Sean Crespo photo
Agenices

Agenices of the E*TRADE TV Spot, 'Benedict Arnold'

E*TRADE TV commercial - Benedict Arnold
Mediahub

Mediahub is a full-service marketing agency that operates with the mission of transforming businesses into powerful brands by providing cutting-edge solutions and avant-garde ideas. Founded in 2005, M...

E*TRADE TV commercial - Benedict Arnold
MullenLowe

MullenLowe is a full-service advertising and marketing communications agency with its headquarters based in Boston , Massachusetts. It is a part of MullenLowe Group, which is a multinational marketing...

E*TRADE TV commercial - Benedict Arnold
R/GA

R/GA is a full-service digital agency that was founded in 1977 by Robert Greenberg and Richard Ross. The company has its headquarters in New York City and has a global presence with offices in several...

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