E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...
Title: E*TRADE TV Spot: 'Benedict Arnold'
In this gripping and thought-provoking TV spot, E*TRADE presents a historical twist that aims to capture our attention and draw parallels to the world of finance. Set in the present day, with a nod to the past, "Benedict Arnold" sheds light on an individual facing a pivotal decision that could define their professional trajectory.
The commercial opens with a high-powered executive named Arnold (played by a talented actor) sitting alone in his office, surrounded by a luxurious corporate setting. As the camera zooms in on his face, a sense of internal conflict and hesitation is portrayed.
A voiceover narrates the story of Benedict Arnold, a name synonymous with betrayal, as images from the American Revolution flicker across the screen. The comparison is no accident—a similarity in choices made and risks taken exists between Arnold, once a respected general turned traitor, and our protagonist.
Arnold's dilemma lies in the decision to either play it safe within his current company or take a chance on a new opportunity with E*TRADE, symbolizing a break from conventional methods of financial management and investing. The tension builds as he weighs the potential risks and rewards, considering the consequences of his present actions on his future.
Dynamic visuals showcase the fast-paced nature of the financial world, reinforcing the urgency of Arnold's decision. Charts and graphs, displaying market volatility and fluctuating stock prices, are juxtaposed with Arnold's internal struggle. The imagery serves to emphasize the importance of calculated risks in the face of uncertainty.
As the commercial nears its climax, Arnold's resolve strengthens. He evaluates his options, recognizing the potential for growth and empowerment that E*TRADE offers. With a determined look in his eyes, he picks up the phone and makes that life-altering call, the catalyst for his transformation.
The ad concludes with a powerful and inspiring message, reinforcing E*TRADE's commitment to providing individuals with the tools and support needed to navigate the ever-changing world of finance. The tagline, "Seize opportunity. Rewrite your story," resonates with viewers, inviting them to step outside their comfort zones and consider the possibilities that await them.
E*TRADE's "Benedict Arnold" TV spot captures attention through its clever historical reference, effectively merging the past with the present to impart a powerful message about embracing change and taking calculated risks in the realm of finance.
E*TRADE TV commercial - Benedict Arnold produced for E*TRADE from Morgan Stanley was first shown on television on February 14, 2016.
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