Valencia developed a concentrate that Starbucks uses in its Frappuccinos and ice cream. Shortly before Valencia died of cancer in late 2007, Schultz visited him in the hospital and told him the company was finally going to roll out his instant coffee, “Stardust.” The product, called Via, is a play on Valencia's name.

Starbucks VIA™ Ready Brew is made by adding hot (or cold) water to a cup, which brews the coffee in an instant.

Starbucks Via Instant Coffe is sold in Starbucks Stores. around the US and other countries, as well as in the US Starbucks Online Store. It is sold in single-serve packets and allows you to brew coffee with the coffee powder and hot water. It is available in different flavors and kinds, including seasonal ones.

If you're using a 6-oz cup, scoop 1½ tsp of Starbucks® Premium Instant Coffee into your favorite mug. If you're using an 8-oz cup, simply bump up the amount of coffee to 2 tsp. ADD WATER. STIR IT UP.

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

It originates from the Greek myth of Sirens, beautiful creatures that were said to lure sailors to shipwrecks. The link being that one of these mythical shipwrecks was located off the coast of Starbuck Island in the South Pacific.

Instant powder is quick because the coffee granules dissolve into water, whereas ground coffee will not dissolve. Instead, the coffee needs time to impart its flavour into the water, then you need to separate the liquid from the coffee grounds. What's your favourite way to make coffee at home?

In the typical process of instant coffee production, ground and roast coffee are treated with hot water and high pressure for extraction of the water-soluble material. The soluble material is then cooled, sometimes centrifuged, concentrated through heating and then dried through spray vaporizing, or freeze drying.

Made with the same 100% arabica beans, Starbucks® instant coffees offer the Starbucks® coffee you love - available to enjoy in an instant.

Things You Should Know

1. Warm up a mug of water for 1-2 minutes in the microwave.
2. Add 1–2 teaspoons (2–4 g) of instant coffee to the mug. Use more for stronger coffee or less for weaker.
3. Stir the coffee until it completely dissolves in the water.
4. ​​Add sugar or cream if you want a sweeter or richer drink.

The Meaning Behind Starbuck's Famous Logo Design As an inspiration, he sorted out old marine books and based the two-tailed siren design off of a 16th century Norse woodcut. For many years, this siren was mistaken for being a mermaid, yet it was later confirmed that the symbol was, in fact, a siren.

The idea behind the logo was that it was believed that sirens lured sailors with their beautiful voices to a shipwreck off the coast. Drawing on this as inspiration, the founders wanted to give off the idea that Starbucks seduces coffee lovers.