Revlon is a well-known American multinational cosmetics company that specializes in producing and selling various beauty products. The company was founded in 1932 by brothers Charles and Joseph Revson...
In this Revlon Colorstay Foundation TV spot, titled "Never Lets Me Down," three powerful women showcase the product's staying power. The ad features Adwoa Aboah, Ashley Graham, and Imaan Hammam, who are known for their fierce personalities and unapologetic self-expression.
The spot begins by featuring the women separately, each applying the foundation to their face. Adwoa Aboah, a British fashion model and mental health activist, applies the foundation while holding a reflective mirror. Ashley Graham, a famous plus-size model and body-positive advocate, applies the foundation using her fingers. Imaan Hammam, a Dutch-Moroccan model who has graced the pages of Vogue and walked the runway for major fashion designers, applies the foundation with a beauty blender.
As the women apply the product, the voiceover says, "They said I'd need to touch up. They said it wouldn't last. But Revlon Colorstay Foundation never lets me down." The camera zooms in on their faces, showing how the foundation blends seamlessly into their skin, providing full coverage that lasts throughout the day.
Throughout the spot, the women are shown laughing, dancing, and flaunting their confidence, showcasing that the foundation never lets them down no matter what they're doing. The ad sends a message of empowerment to women everywhere, encouraging them to be bold and confident in their skin.
In conclusion, Revlon Colorstay Foundation's "Never Lets Me Down" ad featuring Adwoa Aboah, Ashley Graham, and Imaan Hammam showcases the product's staying power and its ability to provide full coverage that lasts all day long. The ad's empowering message encourages women to be confident in their skin and to never let anyone dull their shine.
Revlon Colorstay Foundation TV commercial - Never Lets Me Down produced for Revlon was first shown on television on October 15, 2019.
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