SGN, also known as Scotia Gas Networks, is a gas distribution company operating in the United Kingdom. The company is responsible for the distribution of natural and green gas to over 6 million homes...
Cookie Jam is a popular mobile game that allows players to match cookies and bake goods in a virtual kitchen. In one of its TV spots, the game collaborated with the hilarious comedian Ken Jeong to create a hilarious skit that showcases the game's addictive nature.
The Cookie Jam TV spot titled 'Salon' features Ken Jeong playing a woman who is at a hair salon getting her hair styled. While waiting, she notices another woman who is playing Cookie Jam on her cellphone, and she is intrigued by the game. Jeong's character starts playing the game as well, and she instantly becomes hooked.
As she continues to play Cookie Jam, she forgets about the appointment she came for and instead asks the hair stylist to continue until her nails and makeup are done. She even forgets about her friends waiting for her outside the salon. The humorous skit ends with Jeong's character running out of the salon, while still playing the game on her phone, and completely ignoring her friends.
The ad is entertaining and relatable, highlighting the addictive nature of the mobile game. The use of Ken Jeong, an accomplished comedian, adds to the appeal of the ad and ensures that it will resonate with audiences who enjoy a good laugh.
In conclusion, the 'Salon' TV spot is an excellent example of a well-executed advertising campaign that perfectly encapsulates the addictiveness of Cookie Jam. With Ken Jeong's comedic timing and excellent acting skills, the ad is fun, engaging, and memorable, making it a successful effort in promoting the game.
Cookie Jam TV commercial - Salon produced for SGN was first shown on television on September 14, 2015.
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