Pantene is a well-known multinational brand that produces a wide range of hair care products. Founded in 1945, it is owned by Procter & Gamble and has its headquarters in Cincinnati, Ohio. Over the ye...
In the Pantene TV Spot ‘Fair Play’ featuring Allyson Felix, the Olympic medalist challenges the gender bias in sports by urging people to recognize female athletes on an equal footing with their male counterparts. The ad showcases the struggles that female athletes face in their journey to success and calls for people to champion their achievements.
The heartwarming ad features Allyson Felix, one of the most celebrated athletes in modern history, detailing her journey in the world of sports. She cites the overt and subtle discrimination that female athletes face every day, like being dismissed by criticism of their physical appearance and not receiving the same requests for media appearances or endorsement deals from companies.
However, Felix is determined to change the perception and pave the way for future female athletes. She highlights the fact that women often have to work twice as hard, to prove themselves on the playing field and in society. Felix asserts that female athletes need to be acknowledged based on their talent, grit, passion, and hard work instead of gender.
The ad ends with a powerful message that reinforces Pantene’s commitment to promoting gender equality in the world of sports. By featuring Allyson Felix, a trailblazer and role model for young women across the globe, the brand aims to spark a conversation about fair play and the need for equal representation of women in sports.
Overall, the Pantene TV spot ‘Fair Play’ Featuring Allyson Felix is an inspiring and powerful ad that urges people to recognize the talent, hard work, and dedication of female athletes in sports. It serves as a reminder that as a society, we should strive towards gender equality in all spheres of life, including sports.
Pantene TV commercial - Fair Play produced for Pantene was first shown on television on August 3, 2021.
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