What the Jaguar Resume Play Sales Event TV commercial - Less Screen Time is about.

In the Jaguar Resume Play Sales Event TV Spot titled 'Less Screen Time' [T2], the luxury car brand aims to add more value to its cars by highlighting a rather unusual feature. The ad features a modern family of four, who are driving to their destination, with all of them glued to their screens. The father driving the car suddenly decides to take a break from their digital lives and tries to get his family to engage with each other. He triggers a feature that allows them to pause their TV show on their phones and resume it on the car's entertainment system.

The family is pleasantly surprised and delighted with this feature, and they all pause their screens and engage with each other while experiencing the luxury and comfort of the Jaguar vehicle. The ad promotes the Jaguar Resume Play Sales Event, and the message is clear: With a Jaguar car, you can have the convenience and luxury of modern technology combined with the pleasure of quality family time.

The ad is stylish, modern, and showcases the innovative features of the Jaguar brand without coming off as too sales-y or pushy. The 'Less Screen Time' campaign highlights the importance of family time over digital distractions while promoting the value of owning a Jaguar vehicle.

Overall, the Jaguar Resume Play Sales Event TV Spot "Less Screen Time" [T2] is a creative and engaging way of showcasing a unique feature that sets the Jaguar brand apart from its competitors. The ad perfectly balances the message of luxury, convenience, and family values, making it a highly successful marketing campaign.

Jaguar Resume Play Sales Event TV commercial - Less Screen Time produced for Jaguar was first shown on television on September 2, 2020.