The Real Cost is a youth tobacco prevention campaign by the United States Food and Drug Administration (FDA). The campaign aims to educate young people about the harmful effects of using tobacco produ...
Title: Little Lungs in a Great Big World: Snowboard
Introduction:In the captivating TV spot titled "Little Lungs in a Great Big World: Snowboard," The Real Cost delivers a thought-provoking message about the harmful effects of smoking on teenagers. Through a cleverly animated story, the ad aims to raise awareness about the damage that smoking can cause to growing lungs.
Plot Summary:The TV spot opens with a scenic view of a snowy mountain, where a group of teenagers is eagerly preparing for a thrilling day of snowboarding. Among them, animated lungs in the shape of children, known as "Little Lungs," stand out. They are portrayed as innocent and vulnerable protagonists, representing the lungs of young smokers.
As the teenagers buckle up their snowboards and embark on their downhill journey, the camera zooms in on one particular Little Lung who struggles to keep up with his friends. It becomes evident that the effects of smoking have taken a toll on him, hindering his performance and endurance.
The snowboarders continue to weave through the snow-covered peaks, showcasing their skills and pure joy, but the struggling Little Lung tirelessly tries to catch his breath. With each puff of smoke symbolically inhaled from his cigarette-shaped mouth, the Little Lung becomes weaker, visibly thinner, and increasingly distressed.
As the snowboarders reach the bottom of the mountain, their exhilaration is met with concern for their wheezing Little Lung friend. Enduring the harsh effects of smoking, the Little Lung collapses, desperately in need of help. Realizing the magnitude of the situation, the teenagers rush to his aid.
The scene transitions to an authoritative voice-over, inviting viewers to consider the harsh reality of smoking's impact on growing lungs. It emphasizes that smoking can stunt lung growth, leading to lifelong health complications. Little Lungs in a Great Big World urges teenagers to say "Yes" to a smoke-free life, empowering them to protect their lungs and make choices that promote their well-being.
Conclusion:With its innovative animation style and compelling storytelling, The Real Cost's TV spot, "Little Lungs in a Great Big World: Snowboard," succeeds in getting its anti-smoking message across. By personifying the health consequences of smoking, the ad aims to connect with teenagers on a relatable level, urging them to consider the alarming impact of smoking on their lungs. Ultimately, the ad encourages young individuals to make informed choices, protecting their lungs and embracing a smoke-free life.
The Real Cost TV commercial - Little Lungs in a Great Big World: Snowboard produced for The Real Cost was first shown on television on January 8, 2018.
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