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The Real Cost TV commercial - Little Lungs in a Great Big World: Snowboard
The Real Cost

The Real Cost is a youth tobacco prevention campaign by the United States Food and Drug Administration (FDA). The campaign aims to educate young people about the harmful effects of using tobacco produ...

What the The Real Cost TV commercial - Little Lungs in a Great Big World: Snowboard is about.

The Real Cost TV commercial - Little Lungs in a Great Big World: Snowboard

Title: Little Lungs in a Great Big World: Snowboard

Introduction:In the captivating TV spot titled "Little Lungs in a Great Big World: Snowboard," The Real Cost delivers a thought-provoking message about the harmful effects of smoking on teenagers. Through a cleverly animated story, the ad aims to raise awareness about the damage that smoking can cause to growing lungs.

Plot Summary:The TV spot opens with a scenic view of a snowy mountain, where a group of teenagers is eagerly preparing for a thrilling day of snowboarding. Among them, animated lungs in the shape of children, known as "Little Lungs," stand out. They are portrayed as innocent and vulnerable protagonists, representing the lungs of young smokers.

As the teenagers buckle up their snowboards and embark on their downhill journey, the camera zooms in on one particular Little Lung who struggles to keep up with his friends. It becomes evident that the effects of smoking have taken a toll on him, hindering his performance and endurance.

The snowboarders continue to weave through the snow-covered peaks, showcasing their skills and pure joy, but the struggling Little Lung tirelessly tries to catch his breath. With each puff of smoke symbolically inhaled from his cigarette-shaped mouth, the Little Lung becomes weaker, visibly thinner, and increasingly distressed.

As the snowboarders reach the bottom of the mountain, their exhilaration is met with concern for their wheezing Little Lung friend. Enduring the harsh effects of smoking, the Little Lung collapses, desperately in need of help. Realizing the magnitude of the situation, the teenagers rush to his aid.

The scene transitions to an authoritative voice-over, inviting viewers to consider the harsh reality of smoking's impact on growing lungs. It emphasizes that smoking can stunt lung growth, leading to lifelong health complications. Little Lungs in a Great Big World urges teenagers to say "Yes" to a smoke-free life, empowering them to protect their lungs and make choices that promote their well-being.

Conclusion:With its innovative animation style and compelling storytelling, The Real Cost's TV spot, "Little Lungs in a Great Big World: Snowboard," succeeds in getting its anti-smoking message across. By personifying the health consequences of smoking, the ad aims to connect with teenagers on a relatable level, urging them to consider the alarming impact of smoking on their lungs. Ultimately, the ad encourages young individuals to make informed choices, protecting their lungs and embracing a smoke-free life.

The Real Cost TV commercial - Little Lungs in a Great Big World: Snowboard produced for The Real Cost was first shown on television on January 8, 2018.

Frequently Asked Questions about the real cost tv spot, 'little lungs in a great big world: snowboard'

During gym class, Little Lungs climbs a rope but gets to a point where he doesn't have enough air to climb further and ultimately falls down, severely burning on the fabric of the rope to the point where he splits apart. Little Lungs gets tragically eaten by a shark for not being able to swim fast enough out of a pool.

We don't get any confirmation of exactly what the doctor means by "the lung," but based on the time period and Viola's symptoms, the disease is probably tuberculosis, aka TB. This lung disease was common in the 17th century, and wasn't easily treatable, so the doctor's bleak prognosis makes sense.

Breathing in They contract to pull your rib cage both upward and outward when you inhale. As your lungs expand, air is sucked in through your nose or mouth. The air travels down your trachea, or windpipe, and into your lungs. After passing through your bronchial tubes, the air travels to the alveoli, or air sacs.

The right and left lung anatomy are similar but asymmetrical. The right lung consists of three lobes: the right upper lobe (RUL), the right middle lobe (RML), and the right lower lobe (RLL). The left lung consists of two lobes: the left upper lobe (LUL) and the left lower lobe (LLL).

Emphysema is one of the diseases that comprises COPD (chronic obstructive pulmonary disease). Emphysema develops over time and involves the gradual damage of lung tissue, specifically the destruction of the alveoli (tiny air sacs).

chest cavity Your lungs are on each side of your heart, inside your chest cavity. They are the main organs of the respiratory system. The right lung is divided into three lobes (sections), and the left lung is divided into two lobes.

alveoli Bronchioles end in tiny air sacs called alveoli, where the exchange of oxygen and carbon dioxide actually takes place. Each person has hundreds of millions of alveoli in their lungs.

Alveoli: Tiny air sacs in the lungs where the exchange of oxygen and carbon dioxide takes place. Bronchioles: Small branches of the bronchial tubes that lead to the alveoli. Capillaries: Blood vessels in the alveoli walls that move oxygen and carbon dioxide.

Heart chambers

  • Right atrium: Two large veins deliver oxygen-poor blood to your right atrium.
  • Right ventricle: The lower right chamber pumps the oxygen-poor blood to your lungs through the pulmonary artery.
  • Left atrium: After the lungs fill blood with oxygen, the pulmonary veins carry the blood to the left atrium.

Summary. Chronic obstructive pulmonary disease (COPD) is the collective term for a number of lung diseases that prevent proper breathing. Two of the most common types of COPD are emphysema and chronic bronchitis.

Airway diseases include asthma, chronic obstructive pulmonary disease (COPD), bronchiolitis, and bronchiectasis (which also is the main disorder for persons with cystic fibrosis). People with airway diseases often say they feel as if they're "trying to breathe out through a straw."

Your lungs are the pair of spongy, pinkish-gray organs in your chest. When you inhale (breathe in), air enters your lungs, and oxygen from that air moves to your blood. At the same time, carbon dioxide, a waste gas, moves from your blood to the lungs and is exhaled (breathed out).

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