the magical place of Breakfurg Hans Strudel - a fictional, fun and quirky young boy from the magical place of Breakfurg, a place where people are happy and breakfast is served all day long - is the face of the campaign.

Hans Strudel This kid is the new mascot for Pillsbury Toaster Strudel His name is Hans Strudel, and he will be the Pillsbury Doughboy's newest brand companion. Things that make you ask WHY?

“Usually associated with Austria, strudel is part of the heritage of the Austro-Hungarian Empire. The oldest recipes stretch back into the 17th century – one from 1696 sits in a handwritten cookbook at the Vienna City library. The pastry probably has roots in similar Near Eastern pastries such as baklava.”

Ever since Gretchen Wieners first uttered the iconic line, “I don't think my father, the inventor of Toaster Strudel, would be too pleased to hear about this,” the Toaster Strudel has become a crucial part of Mean Girls lore, usually uttered in the same breath as Kalteen bars, Danny DeVito, Jingle Bell Rock, and Glen ...

Toaster Strudel launched in the U.S. in 1985, but the brand traces its start back to 1979, when Pillsbury challenged product developer Joe Perozzi to come up with something new. He filled the little flat pastries with raspberry preserves and the brand was officially born.

strudel • \STROO-dul\ • noun. : a pastry made from a thin sheet of dough rolled up with filling and baked.

Strudel is most often associated with Austrian cuisine, but is also a traditional pastry in the area formerly belonging to the Austro-Hungarian Empire. Strudel gained popularity in the 18th century through the Habsburg Empire (1278-1780). In these countries, apple strudel is the most widely known.

Toaster Strudel launched in the U.S. in 1985, but the brand traces its start back to 1979, when Pillsbury challenged product developer Joe Perozzi to come up with something new. He filled the little flat pastries with raspberry preserves and the brand was officially born.

As fans certainly recall, a key part of the backstory for Gretchen Wieners (played by Lacey Chabert) is that her father invented the Toaster Strudel.

After entering the flour milling business in 1869, Charles, along with his father and uncle, founded C.A. Pillsbury & Co. on the banks of the Mississippi River near St. Anthony Falls in 1872. That same year he created an ingenious way to set his flour apart from competitors.

The company originated in 1869 when Charles A. Pillsbury bought a share in a Minneapolis flour mill. After the purchase of additional mills and the introduction of enhancements to the milling process, his firm was reorganized in 1872 as C.A. Pillsbury and Company.

German The strudel is Austrian in origin, and its name comes from the German word Strudel, meaning "whirlpool" - which the pastry resembles when cut to reveal its thin sheet of dough rolled around the filling.