Zaxby's OverviewZaxby's is a popular fast-food chain in the United States that specializes in chicken wings and fingers. The company was founded in 1990 in Statesboro, Georgia, by childhood friends Za...
The Zaxby's Zensation Zalad TV Spot, 'Author', is a commercial that features a woman sitting at a desk, typing away on her laptop, as she narrates her story. She's a writer in the midst of a creative block, trying to find inspiration for her new book. That's when she takes a bite of the Zaxby's Zensation Zalad and enters a world of flavor.
The Zensation Zalad is a mix of hand-breaded chicken, Asian slaw, crispy wontons, and citrus vinaigrette, all on a bed of mixed greens. The woman describes the taste and how it transports her to a different place entirely. She describes the flavors as they dance on her tongue and the sensation of each bite. This Zaxby's Zensation Zalad is the inspiration she's been looking for.
The commercial ends with the woman finishing her story, surrounded by pages of her manuscript. She takes another bite of the Zaxby's Zensation Zalad, closes her eyes, and smiles, as if to say that all is right in her world.
The Zaxby's Zensation Zalad TV Spot, 'Author', is a clever way to promote the Zensation Zalad. The use of a writer battling with writer's block is relatable, and the woman's discovery of inspiration through the Zensation Zalad is a clever metaphor for finding inspiration via unexpected sources. It's a fun and engaging commercial that's sure to make people hungry for a Zaxby's Zensation Zalad.
Zaxbys Zensation Zalad TV commercial - Author produced for Zaxby's was first shown on television on April 4, 2016.
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The Tombras Group is a well-known advertising agency headquartered in Knoxville, Tennessee. The company was founded in 1946 by Charlie Tombras Sr., and has since grown to become one of the largest ind...