What the Lowes Go Fourth Holiday Savings Event TV commercial - Original Floors is about.

The Lowe's Go Fourth Holiday Savings Event TV spot 'Original Floors' is a thrilling and captivating advertisement that showcases the store's incredible range of flooring options. The ad presents a stunning visual narrative that highlights the durability, versatility, and style of different types of flooring available at Lowe's.

The ad begins with a shot of an old deteriorated wooden floor, which quickly zooms out to reveal a large family getting ready for a fun-filled Fourth of July celebration. As the camera zooms out, the sound of the flooring creaking under their feet creates a sense of urgency and discomfort. The family members are shown walking on the worn-out floor, trying to make the most of their holiday despite the inconvenience.

As the family reaches the backyard, a thundering sound of fireworks fills the air, and the visual narrative takes a shift from the worn-out look of the flooring to the wide array of new flooring options at Lowe's. The ad showcases beautifully styled wood, tile, and carpet options that are durable and highly customizable. The voiceover in the ad highlights the low prices and special financing options available during the Go Fourth Holiday Savings Event.

The ad ends with the family happily dancing and jumping on the new flooring, enjoying their holiday without worry. The tagline "Make your home happy with floors you can stand on" beautifully sums up the ad's message.

Overall, the Lowe's Go Fourth Holiday Savings Event TV spot 'Original Floors' is an effective marketing tool that highlights the store's diverse and affordable flooring options. The ad beautifully showcases how Lowe's can transform old and deteriorating floors into a new and stylish feature of your home that can stand the test of time.

Lowes Go Fourth Holiday Savings Event TV commercial - Original Floors produced for Lowe's was first shown on television on June 19, 2017.