By far the most subtly brilliant aspect of the campaign has been its evolving tagline, “Keep going and going …” For every appearance of the Energizer Bunny, the truer the line becomes.

In 1989, Energizer's Energizer Bunny arrived on television screens and he “kept going and going” throughout the 1990s. Originally starting as a parody to the Duracell Bunnies, he soon became more popular and one of the most iconic brand mascots of all time.

back The promotional poster along the exit ramp for Star Tours is one of the few appearances that shows the battery on his back.

1989 1989 - The Energizer Bunny™ is born Bunny™ first hopped onto the scene and into America's hearts in his commercial debut where he drummed away - in full flip flop and sunglasses glory - to outlast all the toys powered by other batteries.

By far the most subtly brilliant aspect of the campaign has been its evolving tagline, “Keep going and going …” For every appearance of the Energizer Bunny, the truer the line becomes.

of longevity, perseverance and determination Everyone agrees he is special, but it became official when Advertising Age® * named the Energizer Bunny™ to its list of the top 10 brand icons of the 20th century, citing him as "the ultimate symbol of longevity, perseverance and determination."

Lola Lola is voiced by Kath E. Soucie in the film. Lola was created to serve as a romantic interest for Bugs.

To survive, they have to be constantly wary and use their keen senses of sight, hearing and smell to detect potential predators. Your pet rabbits have the same instincts. Any fast or sudden movements, loud noises, unfamiliar smells or larger creatures – including their owners – can trigger a fear response.

The Energizer Bunny was first created as a parody of the Duracell Bunny, which first appeared in television advertising in 1973, in its "Drumming Bunny" commercial.

In 1989, the Energizer battery brand's long-standing agency TBWA\Chiat\Day rolled out the Energizer Bunny … and he hasn't stopped rolling since. Clad in sandals, shades and magenta fur, the fuzzy mascot would roll through ads, equipped with his bass drum and (apparently) enough power to last well over 25 years.

In Energizer's parody, the Energizer Bunny enters the screen midway through the ad, beating a huge bass drum and swinging a mallet over his head. The Energizer Bunny is promoted as being able to continue operating indefinitely, or at least much longer than similar toys (or other products) using rival brands' batteries.

Duracell had purportedly trademarked the drumming bunny character, but whether they had or not, said trademark had lapsed by 1988, providing Energizer an opening to create their own trademark. The first Energizer Bunny commercial was broadcast on United States television on October 30, 1988.