Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

10 best Geico commercials for a good laugh

• Scheduling Standoff (2022)
• The Gecko Takes a Stroll (2021)
• Rebel Rene (2022)
• Life in a Victorian Home (2022)
• Open Floor Plan Problem (2022)
• The Gecko Makes a Connection (2021)
• How Old is the Gecko? ( 2021)
• Too Many Robot Tests (2022)

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

Jake Wood The current voice actor playing the role of the Gecko is Jake Wood. Wood is an English actor who starred in the long-running series 'East Enders' until 2021, and several films including 'The Illusionist' (2006), 'Vera Drake' (2004), and 'Red Dwarf' (1999).

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

Jake Wood According to IMDB, Jake Wood, a British actor, is the current voice for the gecko - who is known to some as Martin, but that is questionable, at least according to a response from GEICO on the lizard's name.

Madagascar giant day gecko Madagascar giant day gecko (Phelsuma grandis) this species is the true-life model for the GEICO gecko. Madagascar giant day gecko (Phelsuma grandis) this species is the true-life model for the GEICO gecko.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."

The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

the day gecko Based on the day gecko (Phelsuma madagascariensis grandis), the GEICO Gecko is thought to be a mash up of several different types of squamate reptiles. Geckos are small and live in warm climates.

Continued Expansion, and a Civilized Caveman That was also the year that GEICO introduced the Cavemen to television audiences in order to drive home the point that using geico.com was "so easy even a caveman can do it." The rest, as they say, is advertising history.