Progresso Soup is a well-known American brand of canned soup that has been on the market for over 100 years. The company is headquartered in Minneapolis, Minnesota, and is a subsidiary of General Mill...
The Progresso Chicken Noodle Soup TV Spot titled 'Mother-in-Law' is a heartwarming commercial that tells the story of a mother and son bonding over a bowl of soup. The advertisement starts with a young man walking into his apartment on a cold winter day. As he sets his groceries down, he receives a phone call from his mother-in-law. The man is hesitant to talk with his mother-in-law, as she has a reputation for being overbearing and critical. However, after a gentle prod from his wife, he picks up the phone, and the two exchange pleasantries.
As they continue to talk, the mother-in-law mentions that she's been feeling under the weather and misses her late husband. The young man sympathizes with her and suggests that she should have some hot soup to make her feel better. The mother-in-law agrees and tells the young man that she wishes she had some soup in the house. Without hesitation, the young man grabs his jacket and heads out to the store to get some Progresso Chicken Noodle Soup.
The remainder of the commercial shows the young man cooking the soup and taking it over to his mother-in-law's house. As they enjoy the soup together, the two bond over their shared experience of missing loved ones and their newfound appreciation for the healing power of soup.
The TV Spot is emotional, heart-warming and relatable. The narrative is simple and effective in showcasing the product's benefits while also highlighting a touching moment between two family members. The commercial successfully conveys the message that Progresso Chicken Noodle Soup is the perfect comfort food that can warm your body and soul during the winter months.
Progresso Chicken Noodle Soup TV commercial - Mother-in-Law produced for Progresso Soup was first shown on television on September 6, 2012.
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