What the Listerine TV commercial - Brazo fuerte is about.

In the vibrant world of advertising, where creativity knows no bounds, we find ourselves drawn to the captivating Listerine TV Spot named 'Brazo fuerte', which takes us on an unexpectedly powerful journey.

The commercial opens with a close-up shot of a man, Juan, in his mid-thirties, standing before a mirror with a pensive look on his face. The camera skillfully captures his reflection as he clenches his jaw, seemingly preparing himself for a daunting challenge. We sense the weight of an impending struggle, one that extends beyond the physical realm.

As the commercial progresses, we discover that Juan is an aspiring arm wrestler. With dreams of becoming a champion, he rocks the local arm wrestling circuit, determined to prove his worth. However, there's a hidden obstacle preventing him from achieving his full potential – bad breath.

We witness a montage of intense arm wrestling matches, each one demonstrating Juan's raw strength. Yet, with every victory, he catches glimpses of his competitors recoiling, their expressions revealing slight discomfort. Juan recognizes that his bad breath, a hindrance he desperately wants to overcome, is undermining his success.

Enter Listerine, the ultimate weapon in Juan's arsenal. The commercial showcases Listerine's transformative power by interweaving shots of Juan gargling with the invigorating mouthwash. The vibrant blue liquid splashes around his mouth like waves crashing against a determined surfer, cleansing his breath and revitalizing his confidence.

The pivotal moment of the commercial arrives when Juan faces his toughest competitor yet – a towering figure known for his unbeatable strength. The tension builds as the camera zooms in on their locked arms, veins bulging and foreheads glistening with sweat. The crowd holds its breath in anticipation.

Juan's gaze flickers to the bottle of Listerine he keeps at his side, reminding himself of the power it holds. Summoning one last surge of energy, he leans into the match, his concentration unshakable. The camera cuts to a slow-motion shot capturing the sheer determination etched onto Juan's face, the battle against bad breath now intertwined with the physical struggle before him.

With a mighty heave, Juan topples his adversary, his triumph reverberating through the air. The crowd erupts in thunderous applause, celebrating his victory. In that moment, we witness the culmination of Juan's physical strength, mental fortitude, and newfound confidence, supercharged by the simple act of refreshing his breath.

As the Listerine TV Spot draws to a close, we are left with a powerful message that lingers in our minds. It reminds us that strength extends beyond the physical realm and that conquering obstacles, both seen and unseen, requires unwavering determination and self-belief.

So, the next time you're faced with a challenge, remember Juan's journey, powered by Listerine. You, too, have the strength to overcome any obstacles that may stand in your way, whether they are attributed to bad breath or otherwise.

Listerine TV commercial - Brazo fuerte produced for Listerine was first shown on television on August 30, 2015.