What the Kohls TV commercial - What a Feeling is about.

Kohl's TV Spot, 'What a Feeling':

As the crisp morning air swirls around, a vibrant melody fills the scene, instantly lifting the spirits of everyone nearby. The camera pans across a bustling city street, capturing people from all walks of life, their steps in sync with the beat.

In this Kohl's TV spot, titled 'What a Feeling,' the focus is on pure joy and liberation. The commercial opens with a young woman, radiant with happiness, twirling through the streets. Her elegant dress billows around her, matching the euphoria that emanates from her every pore. She represents the embodiment of freedom, as if all the worries and stress of the world have melted away.

As the camera drifts from one person to another, we witness an enchanting transformation occurring. Each person touched by the infectious energy radiating from the protagonist begins to embrace their inner passions. A businessman ditches his suit jacket, revealing a vibrant Hawaiian shirt, and breaks into a spontaneous dance routine that catches the attention of those passing by. A grandmother, usually seen as reserved and composed, joyfully tosses a bouquet of flowers in the air, their colorful petals scattering like confetti.

The backdrop of this exuberant scene is a stunning mosaic of diverse individuals bonded together by their shared exaltation. Across ages, races, and backgrounds, they all experience the exhilaration of unwavering self-expression. This montage captures the essence of the human spirit unencumbered by societal constraints, celebrating the power of individuals to truly be themselves.

The music swells, reaching a crescendo as the characters unite in a magnificent choreography. Arms intertwine, and laughter fills the air as they move in sync, their impassioned gestures and smiles speaking a universal language of happiness. The commercial succeeds in capturing the indescribable joy that one feels when they are liberated from the mundane and embrace the moment to showcase their unique spirit.

Finally, as the scene beautifully transitions to the interior of a Kohl's store, we see the protagonist and others energetically browsing through a selection of stunning garments. Each piece they come across captures their individuality, allowing them to continue expressing themselves with style. The voiceover triumphantly declares, "Kohl's - Celebrate You," reminding viewers that the store is a haven for self-expression, where individuals can find the fashion that perfectly reflects their own vibrant personalities.

In conclusion, the Kohl's TV spot, 'What a Feeling,' is a celebration of the liberating power of self-expression. It encourages individuals to embrace their passions, let go of inhibitions, and revel in the joy of being themselves. With dazzling visuals, captivating choreography, and a contagious melody, this commercial invites viewers into a world where happiness knows no bounds, reminding them that at Kohl's, they can find clothing that truly celebrates their unique spirit.

Kohls TV commercial - What a Feeling produced for Kohl's was first shown on television on July 28, 2013.